Ariha Jain is a Business Analyst at Twentify, specializing in marketing and market research. She leverages data analytics and Power BI to translate consumer insights into actionable brand strategies. Ariha holds an MBA from the School of Inspired Leadership and has experience in both B2B and B2C sectors, focusing on driving brand growth through data.
As a self-described marketing enthusiast and entrepreneur, Ariha is passionate about bridging strategy and data. Her leadership experience as a Marketing Academy Coordinator and a member of the consulting club during her MBA highlights her proactive approach to business and marketing beyond her formal roles.
Unique fact: Ariha is deeply involved in promoting the blend of AI and human intelligence to innovate within the qualitative research space.
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