Arleen Holden in

Arleen Holden

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Marketing Director at Banco Azteca
📍 Mexico City, Mexico

Arleen is a senior-level marketing director with extensive experience in financial services and technology, having held leadership roles at Banco Azteca, Samsung, and Citibanamex. She specializes in integrating strategy and creativity to drive business growth and has a proven record of success in digital transformation and e-commerce platform launches. She is a graduate of Universidad Anáhuac Mexico Norte.

Outside of her primary roles, Arleen demonstrates a strong commitment to continuous learning and personal development. She frequently completes courses on leadership, effective communication, and decision-making, focusing on skills like diplomacy, emotional intelligence, and strategic management frameworks like OKRs.

Arleen is a multi-time EFFIE award winner, recognized for creating effective and impactful marketing campaigns for major brands.

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Experience
16 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

How Arleen shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Arleen cares about

Fintech Innovation
Her experience includes leading the successful launch of Samsung Pay in Mexico and holding senior marketing positions at both Citibanamex and currently Banco Azteca.
Digital Transformation
She has led the development and implementation of e-commerce platforms, launched digital marketing services for SMEs, and integrated digital and traditional marketing teams.
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Career

Work history

8-2022
Marketing Director
Banco Azteca
5-2019
Chief Marketing Officer
Marketing Services
5-2017 - 5-2019
Senior Director Of Marketing
Samsung Electronics Mexico
1-2012 - 4-2017
SVP (Marketing Director) - Consumer Credit & Promotions
Citibanamex
1-2009 - 12-2011
Business Strategy Director
Young & Rubicam Brands
In the press

Media appearances

Arleen Holden pasó a Banco Azteca y Tiendas Elektra. Featured in Marketers by AD Latina
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Education
2019 - 2019
DIBEx
ISDI
BA
Universidad Anáhuac Mexico Norte
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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