Arleen Holden

Critic
DISC Type : C

Marketing Director at Banco Azteca

Mexico City, Mexico

Overview

Arleen is a senior-level marketing director with extensive experience in financial services and technology, having held leadership roles at Banco Azteca, Samsung, and Citibanamex. She specializes in integrating strategy and creativity to drive business growth and has a proven record of success in digital transformation and e-commerce platform launches. She is a graduate of Universidad Anáhuac Mexico Norte.

Outside of her primary roles, Arleen demonstrates a strong commitment to continuous learning and personal development. She frequently completes courses on leadership, effective communication, and decision-making, focusing on skills like diplomacy, emotional intelligence, and strategic management frameworks like OKRs.

Arleen is a multi-time EFFIE award winner, recognized for creating effective and impactful marketing campaigns for major brands.

Personality Overview

Critic

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Fintech Innovation
Her experience includes leading the successful launch of Samsung Pay in Mexico and holding senior marketing positions at both Citibanamex and currently Banco Azteca.
Digital Transformation
She has led the development and implementation of e-commerce platforms, launched digital marketing services for SMEs, and integrated digital and traditional marketing teams.
Effective Leadership
Recently completed courses on team management using OKRs, decision-making under stress, and self-management, showing a focus on improving her leadership capabilities.

Media Appearances

Arleen Holden pasó a Banco Azteca y Tiendas Elektra. Featured in Marketers by AD Latina

See Now

Work History

8-2022
Marketing Director at Banco Azteca
5-2019
Chief Marketing Officer at Marketing Services
5-2017 - 5-2019
Senior Director Of Marketing at Samsung Electronics Mexico
1-2012 - 4-2017
SVP (Marketing Director) - Consumer Credit & Promotions at Citibanamex
1-2009 - 12-2011
Business Strategy Director at Young & Rubicam Brands

Education

2019 - 2019
DIBEx from ISDI
BA from Universidad Anáhuac Mexico Norte

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Marketing Director at Banco Azteca
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Insights For Selling To Arleen

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arleen is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Arleen

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Arleen move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Arleen take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Arleen

Personality Compatibility


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