Armando Moreno Perez

Activist
DISC Type : Cd

Gerente de Tecnología at Falabella Retail

Bogota, D.C., Capital District, Colombia

Overview

Armando is the Gerente de Tecnología at Falabella Retail, with 17 years of experience leading technology and operations strategies. Educated at MIT Professional Education, he is a public speaker on digital transformation and is described by colleagues as a visionary and results-oriented leader with excellent interpersonal skills.

Outside of his executive role, Armando shows a keen interest in personal development, sharing insights on topics like well-being and self-worth. He is a vocal supporter of local talent, particularly within the Colombian design and fashion community, reflecting a commitment to national industry.

Unique fact: Armando graduated with CUM LAUDE honors and studied eight of his ten university semesters on a full or partial academic merit scholarship.

Personality Overview

Observative

Value Conscious

Logical And Quick

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Digital Transformation
He speaks publicly on this topic at national forums and has led key transformation projects like cloud migrations, new e-commerce platforms, and payment gateways.
Retail Technology
Responsible for the technology strategy at Falabella, including the new Falabella. com, the Fpay payment gateway, and new corporate POS systems for stores.
Strategic Leadership
Has experience leading large-scale teams of over 700 people and managing budgets exceeding $30 million for major technology and operational projects.

Media Appearances

Armando has no verified media appearances

Work History

5-2022
Gerente de Tecnología at Falabella Retail
4-2021 - 5-2022
Director de operaciones tecnológicas at Organización Terpel S.A.
4-2019 - 4-2021
LATAM Corporate IT services Leader at PayU
4-2014 - 10-2017
Regional Operations Leader at TigoUne
1-2009 - 4-2014
Subgerente de Operaciones de tecnología at EPM

Education

2020 - 2020
Transformación Digital: Tecnologías y sus aplicaciones práctica from MIT Professional Education
2017 - 2018
Alta Dirección from Universidad de Los Andes

More Information

Social Presence :

Prographics :

Exp : 22 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Gerente de Tecnología at Falabella Retail
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Insights For Selling To Armando

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Armando is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Armando

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Armando move?

  • Their decision making speed is somewhere in the middle.
  • Can Armando take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Armando

Personality Compatibility


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