Juan Carlos Bernate

Doer
DISC Type : ds

Senior Marketing Manager at Fortinet

Medellín, Antioquia, Colombia

Overview

Juan Carlos is a Senior Marketing Manager at Fortinet, specializing in cybersecurity evangelism and demand generation. An experienced journalist and communications professional with a background at Oracle, he has a certification in Disruptive Strategy from Harvard Business School Online. Colleagues describe him as strategic, dedicated, and professional.

Outside of his corporate role, Juan Carlos is passionate about education, serving as a marketing professor at both Pontificia Universidad Javeriana and Universidad del Tolima. He is a skilled storyteller and communicator who is fluent in Spanish, English, and Portuguese.

While at Oracle, his marketing team in Colombia was recognized as the best performing team in Latin America, having exceeded their goals by 170%.

Personality Overview

Results Focused

Fast-paced

Long-term Focused

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Cybersecurity Education
His role at Fortinet focuses on evangelizing cybersecurity. He actively promotes free training and participates in national cybersecurity committees to build a safer digital future in Colombia.
Disruptive Marketing
He studied Disruptive Strategy at Harvard and applied "disruptive strategies" at Oracle. A colleague noted he masters marketing with disruptive components that make a difference.
AI in Business
He recently shared insights from ANDICOM 2025, highlighting that Artificial Intelligence is generating significant positive and negative changes for companies today.

Media Appearances

Juan has no verified media appearances

Work History

10-2020
Senior Marketing Manager at Fortinet
9-2020
Profesor de Gerencia de Mercadeo, especialización de comunicación organizacional at Pontificia Universidad Javeriana
8-2022 - 8-2022
Profesor de marketing digital at Universidad del Tolima
8-2020 - 10-2020
Marketing Manager Colombia, Ecuador, Caribe & Central America (Except México) at Oracle
4-2019 - 8-2020
Marketing Manager Colombia & Ecuador at Oracle

Education

6-2024 - 7-2025
Maestría from EUDE Business School
2020 - 2020
Disruptive Strategy from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 5 Location : Medellín, Antioquia, Colombia Job Level : Middle Designation : Senior Marketing Manager at Fortinet
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Insights For Selling To Juan Carlos

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Carlos is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Juan Carlos

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Juan Carlos move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Juan Carlos take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Juan Carlos

Personality Compatibility


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