Armando Roggio

Critic
DISC Type : C

VP of Audience Development at Duplex

Boise, Idaho, United States

Overview

Armando is a marketing and advertising leader serving as the VP of Audience Development at Duplex. With deep expertise in ecommerce and content marketing, he has authored more than 1, 300 articles on the subjects. Colleagues describe him as knowledgeable, hard-working, smart, and a "giant of this industry. "

Outside of his primary roles, Armando is a high school wrestling coach and has a keen interest in the creator economy, blogging, and newsletters. He often shares philosophical thoughts on problem-solving, such as "Worry is worshiping the problem, " and values the connection between reading and writing.

He has published over 1, 300 articles focused on ecommerce, marketing, and the creator economy.

Personality Overview

Negotiator

Precise

Critic

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Ecommerce Strategy
A global authority on ecommerce, he has written extensively on the topic for over a decade, covering everything from marketing and SEO to emerging AI trends for online retailers.
Audience Growth
His executive roles focus on newsletter growth, retention, and social media strategy, reflecting a deep interest in building and engaging loyal audiences.
Content & Newsletters
He frequently writes about the creator economy, emphasizing the power of newsletters and quality content to build a dedicated fanbase rather than just amass followers.

Media Appearances

Armando has no verified media appearances

Work History

6-2025
VP of Audience Development at Duplex
6-2025
VP of Audience Development at Quartz
9-2008
Senior Ecommerce Contributor at Practical Ecommerce
1-2010
Fractional Head of Growth & Marketing at AERO 1971
3-2025 - 5-2025
Vice President of Operations at Paved

Education

1992 - 1996
Bachelor of Arts (B.A.) from University of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 17 Location : Boise, Idaho, United States Job Level : Senior Designation : VP of Audience Development at Duplex
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Insights For Selling To Armando

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Armando is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Armando

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Armando move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Armando take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Armando

Personality Compatibility


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