Armando Roggio in

Armando Roggio

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VP of Audience Development at Duplex
📍 Boise, Idaho, United States

Armando is a marketing and advertising leader serving as the VP of Audience Development at Duplex. With deep expertise in ecommerce and content marketing, he has authored more than 1, 300 articles on the subjects. Colleagues describe him as knowledgeable, hard-working, smart, and a "giant of this industry. "

Outside of his primary roles, Armando is a high school wrestling coach and has a keen interest in the creator economy, blogging, and newsletters. He often shares philosophical thoughts on problem-solving, such as "Worry is worshiping the problem, " and values the connection between reading and writing.

He has published over 1, 300 articles focused on ecommerce, marketing, and the creator economy.

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Experience
17 Years
Current Role
VP of Audience Development
Job Level
Senior
Location
Boise, Idaho, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Armando cares about

Ecommerce Strategy
A global authority on ecommerce, he has written extensively on the topic for over a decade, covering everything from marketing and SEO to emerging AI trends for online retailers.
Audience Growth
His executive roles focus on newsletter growth, retention, and social media strategy, reflecting a deep interest in building and engaging loyal audiences.
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Career

Work history

6-2025
VP of Audience Development
Duplex
6-2025
VP of Audience Development
Quartz
9-2008
Senior Ecommerce Contributor
Practical Ecommerce
1-2010
Fractional Head of Growth & Marketing
AERO 1971
3-2025 - 5-2025
Vice President of Operations
Paved
In the press

Media appearances

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Education
1992 - 1996
Bachelor of Arts (B.A.)
University of Pittsburgh
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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