Arsh Sanwarwala

Supporter
DISC Type : s

Founder and CEO at ThrillX

Toronto, Ontario, Canada

Overview

Arsh Sanwarwala is the Founder and CEO of ThrillX, a Toronto-based agency specializing in data-driven UX/UI design and Conversion Rate Optimization (CRO). With a background from Wilfrid Laurier University and experience designing for Fortune 500 companies at Konrad Group and CIBC, he focuses on turning websites into high-performing, revenue-generating assets for B2B and eCommerce brands.

Since childhood, Arsh has been drawn to entrepreneurship, valuing the freedom to forge his own path. He is passionate about sharing his expertise, frequently appearing as a guest on business and marketing podcasts to discuss CRO, web design, and strategies for scaling e-commerce brands. He also maintains a YouTube channel with over 12, 000 subscribers.

He landed his first major web design project by offering to redesign a former employers website for free in exchange for a portfolio piece.

Personality Overview

Procedural

Calm

Thoughtful In Approach

They maintain good relationships with everyone, internally and externally.  They are motivated by the potential impact of their decision on the organization. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Conversion Rate Optimization
His agency's core focus and the primary topic of his numerous podcast appearances and YouTube channel. He emphasizes a data-driven, psychological approach to improving website performance.
Data-Driven Design
Believes business decisions should be based on quantitative and qualitative research like A/B testing and user interviews, rather than guesswork, a principle that frustrated him at larger companies.
E-commerce Scaling
Frequently speaks on strategies for scaling e-commerce brands, focusing on optimizing the customer journey and user experience to maximize ROI from marketing spend.

Media Appearances

Arsh Sanwarwala | ThrillX - YouTube. Featured in YouTube

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THINK Business LIVE with Arsh Sanwarwala, CEO of ThrillX. Featured in YouTube

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Work History

11-2021
Founder and CEO at ThrillX
1-2023 - 8-2023
Next 36 | 2023 Cohort at NEXT Canada
5-2022 - 8-2022
Experience Designer at Konrad Group
1-2022 - 4-2022
UX/UI Designer at CIBC
4-2021 - 4-2022
Executive Vice President (EVP) at UX Laurier

Education

Conversion Rate Optimization from CXL
Bachelor of Business Administration - BBA from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Founder and CEO at ThrillX
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Insights For Selling To Arsh

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Focus your pitch on the impact that you could help them have on their organization
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arsh is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Arsh

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Arsh move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Arsh take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Arsh

Personality Compatibility


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