Arthur Germain

Initiator
DISC Type : Di

Author at The Art of Brandtelling

East Northport, New York, United States

Overview

Arthur Germain is the Principal and self-titled "Chief Brandteller" at Brandtelling, a firm dedicated to building brand stories for B2B businesses in technology, manufacturing, and clean energy. A graduate of SUNY Fredonia, he is also an author, speaker, and podcast host. People who have worked with him often describe him as knowledgeable, creative, and trustworthy.

His interest in communication and media began in college with his involvement in campus radio and television stations. He continues to express this passion professionally by hosting "The Brandtelling Podcast" and writing a featured column on branding for an IT industry media platform, sharing his expertise with a broader audience.

Unique fact: Arthur coined and trademarked his professional philosophy and company name, "Brandtelling, " to define his unique approach to brand strategy.

Personality Overview

Conviction Driven

Impact-Oriented

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Brand Storytelling
His entire professional identity is built around this concept, from his company "Brandtelling" to his book "The Art of Brandtelling" and his role as "Chief Brandteller".
B2B Marketing
He specializes in helping founder-led B2B companies, particularly in the technology, manufacturing, and professional services sectors, to differentiate themselves and grow.
Clean Energy Innovation
He serves as an Advisor and Brand Storyteller for the Clean Energy Business Incubator Program (CEBIP), helping startups in the sector develop their brand and messaging.

Media Appearances

The Art of Brandtelling. Diner Discussions spoke with Arthur .... Featured in YouTube

See Now

Work History

9-2023
Author at The Art of Brandtelling
6-2023
Ambassador at Category Thinkers
4-2023
Advisor / Story Strategist / Brand Storyteller at Clean Energy Business Incubator Program (CEBIP)
1-2023
Branding Columnist at Channel Futures
1-2017
Podcast Host at The Brandtelling Podcast

Education

7-1982 - 5-1986
BS from State University of New York at Fredonia
1979 - 1982
Regents from Glen Cove High School

More Information

Social Presence :

Prographics :

Exp : 20 Location : East Northport, New York, United States Job Level : Junior Designation : Author at The Art of Brandtelling
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Insights For Selling To Arthur

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arthur is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Arthur

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Arthur move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Arthur take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Arthur

Personality Compatibility


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