Arthur Germain in

Arthur Germain

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Author at The Art of Brandtelling
📍 East Northport, New York, United States

Arthur Germain is the Principal and self-titled "Chief Brandteller" at Brandtelling, a firm dedicated to building brand stories for B2B businesses in technology, manufacturing, and clean energy. A graduate of SUNY Fredonia, he is also an author, speaker, and podcast host. People who have worked with him often describe him as knowledgeable, creative, and trustworthy.

His interest in communication and media began in college with his involvement in campus radio and television stations. He continues to express this passion professionally by hosting "The Brandtelling Podcast" and writing a featured column on branding for an IT industry media platform, sharing his expertise with a broader audience.

Unique fact: Arthur coined and trademarked his professional philosophy and company name, "Brandtelling, " to define his unique approach to brand strategy.

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Experience
20 Years
Current Role
Author
Job Level
Junior
Location
East Northport, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Arthur cares about

Brand Storytelling
His entire professional identity is built around this concept, from his company "Brandtelling" to his book "The Art of Brandtelling" and his role as "Chief Brandteller".
B2B Marketing
He specializes in helping founder-led B2B companies, particularly in the technology, manufacturing, and professional services sectors, to differentiate themselves and grow.
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Career

Work history

9-2023
Author
The Art of Brandtelling
6-2023
Ambassador
Category Thinkers
4-2023
Advisor / Story Strategist / Brand Storyteller
Clean Energy Business Incubator Program (CEBIP)
1-2023
Branding Columnist
Channel Futures
1-2017
Podcast Host
The Brandtelling Podcast
In the press

Media appearances

The Art of Brandtelling. Diner Discussions spoke with Arthur .... Featured in YouTube
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Education
7-1982 - 5-1986
BS
State University of New York at Fredonia
1979 - 1982
Regents
Glen Cove High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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