Arun Asthana

Critic
DISC Type : C

Sr PR & Comms Strategist at GEDU Global Education

London Area, United Kingdom

Overview

Arun has no verified overview

Personality Overview

Negotiator

Critic

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Arun has no verified topics they care about

Media Appearances

Arun has no verified media appearances

Work History

11-2022 - 8-2025
Sr PR & Comms Strategist at GEDU Global Education
8-2021 - 10-2022
Head of Media & Communications at Oxford Business College
1-2017 - 12-2019
Executive Director at Centre for Responsible Business
8-2008
Journalist & Commentator at Freelance Self-Employed
6-2008
Director at Aspiring Media Ltd

Education

12-2008 - 12-2008
Executive program from Indian Institute of Management, Calcutta
1985 - 1987
Bachelor of Science from University of Lucknow

More Information

Social Presence :

Prographics :

Exp : 15 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Sr PR & Comms Strategist at GEDU Global Education
URL has been copied!

Insights For Selling To Arun

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arun is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Arun

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Arun move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Arun take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Arun

Personality Compatibility


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