Arun Eashwar
Login to view DISC.Arun Eashwar is the Managing Director of Ramraj Cotton, a leading Indian brand for traditional wear. Leveraging his Master of Science from the University of Bristol, he focuses on modernizing ethnic apparel, expanding the brands reach to younger generations, and driving growth through strategic marketing and product diversification.
He is passionate about celebrating Indian cultural heritage through his brand. He has been instrumental in appointing national brand ambassadors to promote traditional attire like the dhoti, aiming to make it a fashionable choice for diverse audiences across India and not just in the South.
His key strategic focus is reintroducing the dhoti to the youth, transforming it into a modern statement of elegance and style.
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