Arun Eashwar

Enthusiast
DISC Type : i

Managing Director at Ramraj Cotton

Coimbatore, Tamil Nadu, India

Overview

Arun Eashwar is the Managing Director of Ramraj Cotton, a leading Indian brand for traditional wear. Leveraging his Master of Science from the University of Bristol, he focuses on modernizing ethnic apparel, expanding the brands reach to younger generations, and driving growth through strategic marketing and product diversification.

He is passionate about celebrating Indian cultural heritage through his brand. He has been instrumental in appointing national brand ambassadors to promote traditional attire like the dhoti, aiming to make it a fashionable choice for diverse audiences across India and not just in the South.

His key strategic focus is reintroducing the dhoti to the youth, transforming it into a modern statement of elegance and style.

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Modernizing Tradition
He is focused on reintroducing traditional attire, such as the dhoti, to younger generations by making it a stylish and modern fashion choice.
Indian Cultural Heritage
Actively promotes Swadeshi (Indian-made) fashion and works to preserve and celebrate India's diverse cultural fabric through the Ramraj brand.
Brand Expansion
As Managing Director, he is committed to strengthening Ramraj's leadership in India by expanding into new product lines like premium towels and using high-profile brand ambassadors.

Media Appearances

Arun has no verified media appearances

Work History

4-2021
Managing Director at Ramraj Cotton
4-2021
Managing Director at Enes Textile Mills
4-2018
Managing Director at B and B Textile
4-2018
Managing Director at Uathayam
9-2007 - 5-2021
Director at Balu Spinning Mills Pvt. Ltd.

Education

6-2003 - 9-2004
Master of Science - MS from University of Bristol
6-2000 - 3-2003
Bachelor of Arts - BA from Loyola College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Coimbatore, Tamil Nadu, India Job Level : Mid-senior Designation : Managing Director at Ramraj Cotton
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Insights For Selling To Arun

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arun is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Arun

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Arun move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Arun take some risk or not?

  • They can take some low-probability risks if needed.

You And Arun

Personality Compatibility


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