Arup Dutta

Researcher
DISC Type : Cs

Senior Vice President - Digital at Edelman

Delhi, India

Overview

Arup Dutta is an experienced digital marketing professional and the current Senior Vice President of Digital at Edelman. His career showcases a consistent progression in leadership, including managing P&L, client services, and business acquisition as a Regional Head at Hungama Digital Services. He has a history of driving processes and training teams.

Personality Overview

Cost Conscious

Perfectionist

Soft Communicator

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Digital Marketing
His entire career, from Zapak Digital Entertainment to his current SVP role at Edelman, is centered on digital marketing and communications strategy.
P&L Management
His role as Regional Head at Hungama Digital Services explicitly included responsibility for managing profit and loss, showcasing his business acumen.
Business Development
A key part of his previous roles involved acquiring new business and retaining existing clients, indicating a focus on growth and client relations.

Media Appearances

Arup has no verified media appearances

Work History

10-2022
Senior Vice President - Digital at Edelman
11-2019 - 9-2022
Vice President - Digital at Edelman
8-2010 - 11-2019
Regional Head - North & East at Hungama Digital Services
7-2009 - 5-2010
Manager at Open Media Network Pvt. Ltd.
9-2008 - 7-2009
Deputy Manager at Zapak Digital Entertainment Limited

Education

Arup has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Delhi, India Job Level : Leadership Designation : Senior Vice President - Digital at Edelman
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Insights For Selling To Arup

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arup is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Arup

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Arup move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Arup take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Arup

Personality Compatibility


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