Arush M.

Critic
DISC Type : C

Assistant Vice President || Swadesh || Reliance || Digital & E-commerce at Reliance Retail

Delhi, India

Overview

An Assistant Vice President at Reliance Retail, he leads Swadesh, an online brand showcasing Indian crafts globally. With over 15 years in ecommerce and digital marketing for brands like Kiehls and Benetton, he has a proven record of driving business growth and brand recognition. He holds a certificate from the Indian Institute of Management Bangalore.

He is passionate about the luxury ecommerce space and is keen on connecting with like-minded individuals to share experiences and insights. He often leverages his professional network to help friends and colleagues find talent for specialized roles in social media, design, and luxury.

Recognized by the Asia Retail Congress as one of the top 50 most influential ecommerce professionals in India.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Luxury Ecommerce
He is passionate about navigating the high-ticket luxury ecommerce space and actively seeks to connect with other professionals in the same field to share experiences.
Indian Heritage Crafts
He is responsible for setting up Swadesh, an online-first brand under Reliance, with a vision to connect the crafts of India to the world.
Digital Brand Building
His experience includes setting the brand vision, strategy, and operations for leading global brands like Kiehl's and Benetton to drive growth and recognition.

Media Appearances

Arush has no verified media appearances

Work History

12-2022
Assistant Vice President || Swadesh || Reliance || Digital & E-commerce at Reliance Retail
3-2022 - 12-2022
Business Head || Vice President at Kiehl's Since 1851
4-2019 - 3-2022
Head Of Ecommerce at Benetton Group
6-2016 - 3-2019
Head of Ecommerce at House of Anita Dongre Limited(Formerly known as And Designs India Ltd.)
1-2016 - 6-2016
Assistant Vice President at Jabong

Education

2014 - 2014
Certificate from Indian Institute of Management Bangalore
2014 - 2014
An Introduction to Marketing online offering of Coursera from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Delhi, India Job Level : Senior Designation : Assistant Vice President || Swadesh || Reliance || Digital & E-commerce at Reliance Retail
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Insights For Selling To Arush

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arush is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Arush

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Arush move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Arush take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Arush

Personality Compatibility


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