Arush Thapar

Evaluator
DISC Type : csd

Managing Partner at Branding Pioneers

Gurugram, Haryana, India

Overview

As Managing Partner at Branding Pioneers, he has over 13 years of experience in growth hacking and performance marketing, using a blend of technology and psychology to create data-driven campaigns. He holds a Bachelor of Technology from PSG College of Technology, combining technical expertise with innovative brand strategy.

He appears to be a reflective leader, often thinking about the deeper impact of training, reciprocity, and mentorship. His posts suggest a philosophy centered on unlocking human potential and the power of giving back, showing an interest in concepts that extend beyond traditional business metrics.

He is fascinated by innovative social concepts like Keralas "Time Bank, " where volunteers assist the elderly in exchange for time credits for their own future needs.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Data-Driven Growth
His entire professional focus is on using data-driven insights and innovative digital strategies to help brands expand their reach and achieve scalable growth.
Unlocking Potential
He believes a leader's primary role isn't managing tasks but unlocking the hidden potential within their team members to foster innovation and growth.
The Law of Reciprocity
He considers this the most powerful business strategy, emphasizing that building relationships by giving help and value first is like earning compound interest.

Media Appearances

Arush has no verified media appearances

Work History

12-2011
Managing Partner at Branding Pioneers

Education

2004 - 2008
Bachelor of Technology - BTech from PSG College of Technology

More Information

Social Presence :

Prographics :

Exp : 13 Location : Gurugram, Haryana, India Job Level : N/A Designation : Managing Partner at Branding Pioneers
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Insights For Selling To Arush

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arush is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Arush

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Arush move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Arush take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Arush

Personality Compatibility


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