Robin Rietveldt

Evaluator
DISC Type : Csd

Chief Data & Analytics Officer at LIPTON Teas and Infusions

The Randstad, Netherlands

Overview

Robin is the Global Director of Data & AI for LIPTON Teas and Infusions, where he spearheads the companys data-driven decision-making initiatives. His background includes roles at Accenture and Unilever, and he holds an Executive MBA in Big Data & Business Analytics from the University of Amsterdam.

Outside of his professional work, Robin is a dedicated long-distance runner. He has successfully completed multiple marathons, including those in Amsterdam and Rotterdam, demonstrating significant endurance and a commitment to personal fitness goals over many years.

Unique fact: Robin is an accomplished marathoner, having finished at least five marathons between 2013 and 2017.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Enterprise Data Strategy
His career at Accenture, Unilever, and LIPTON focuses on building data strategies, governance models, and literacy programs to drive business value.
Data-Driven Culture
A core part of his mission at LIPTON is to "infuse data-driven decision-making into the organization" and enable better insights.
AI in Consumer Goods
[Predicted] Leading the Data & AI function at a major CPG company like LIPTON suggests a focus on applying AI for growth and efficiency in the industry.

Media Appearances

Robin has no verified media appearances

Work History

4-2026
Chief Data & Analytics Officer at LIPTON Teas and Infusions
7-2025 - 4-2026
Global Director Data & AI at LIPTON Teas and Infusions
2-2024 - 7-2025
Global Head of Data & Analytics at LIPTON Teas and Infusions
2-2023 - 1-2024
Manager Technology Strategy & Advisory at Accenture
8-2021 - 2-2023
Data & Analytics Lead Middle Europe at Unilever

Education

8-2021 - 6-2023
Executive MBA Big Data & Business Analytics from University of Amsterdam - Amsterdam Business School
2014 - 2014
Various electives during exchange semester from Stockholm School of Economics
12-2025 - 12-2026
Chief Digital Officer Program from MIT Professional Education

More Information

Social Presence :

Prographics :

Exp : 12 Location : The Randstad, Netherlands Job Level : Leadership Designation : Chief Data & Analytics Officer at LIPTON Teas and Infusions
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Robin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Robin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Robin

Personality Compatibility


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