Robin Rietveldt in

Robin Rietveldt

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Chief Data & Analytics Officer at LIPTON Teas and Infusions
📍 The Randstad, Netherlands

Robin Rietveldt is the Chief Data & Analytics Officer at LIPTON Teas and Infusions, leading the companys data-driven transformation. His expertise spans data strategy, AI, and governance, with prior experience at Unilever and Accenture. He holds an Executive MBA in Big Data & Business Analytics.

Outside of work, Robin is a dedicated endurance athlete. He has successfully completed multiple marathons, including those in Amsterdam and Rotterdam, showcasing significant discipline and commitment to personal challenges. His history reflects a passion for pushing his limits both professionally and personally.

Unique fact: Robin has finished at least five major marathons, consistently improving his times over several years.

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Experience
12 Years
Current Role
Chief Data & Analytics Officer
Job Level
Leadership
Location
The Randstad, Netherlands
Personality Overview

How Robin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Robin cares about

Data-Driven Culture
He is focused on infusing data-driven decision-making into the organization and has spoken publicly on building this capability from the ground up at LIPTON.
CPG Analytics
His career at both LIPTON and Unilever has centered on leveraging data to drive insights and growth within the consumer packaged goods industry.
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Career

Work history

4-2026
Chief Data & Analytics Officer
LIPTON Teas and Infusions
7-2025 - 4-2026
Global Director Data & AI
LIPTON Teas and Infusions
2-2024 - 7-2025
Global Head of Data & Analytics
LIPTON Teas and Infusions
2-2023 - 1-2024
Manager Technology Strategy & Advisory
Accenture
8-2021 - 2-2023
Data & Analytics Lead Middle Europe
Unilever
In the press

Media appearances

LIPTON Teas and Infusions & ICRON: A supply chain story as refreshing as a cup of tea! (Video Interview). Featured in ICRON
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Robin Rietveldt - Chief Data & Analytics Officer at LIPTON Teas and Infusions. Featured in The Org
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Education
8-2021 - 6-2023
Executive MBA Big Data & Business Analytics
University of Amsterdam - Amsterdam Business School
2014 - 2014
Various electives during exchange semester
Stockholm School of Economics
12-2025 - 12-2026
Chief Digital Officer Program
MIT Professional Education
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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