Asad Khan in

Asad Khan

Critic · DISC type C
Finance Director, Continuous Care Division at Cerebral
📍 Royston, England, United Kingdom

Asad is a finance leader specializing in scaling PE and VC-backed tech companies in sectors like SaaS, AI, and telehealth towards profitable exits. An ACA chartered accountant and Imperial College engineering graduate, he has extensive experience in M&A and commercial strategy, guiding businesses from the £5m to £200m revenue stage.

He has a keen interest in the video game sector, serving as a Non-Executive Director for Inviox Studios, a premium game art and development company. This advisory role blends his financial expertise with a passion for the gaming industry, supporting creative ventures and their growth.

Asad has successfully led two company exits with a combined value of over $1 billion.

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Experience
13 Years
Current Role
Finance Director, Continuous Care Division
Job Level
Mid-senior
Location
Royston, England, United Kingdom
Personality Overview

How Asad shows up

ROI Driven
Negotiator
Information Seeker

They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Asad cares about

High-Growth Scaling
His career focuses on scaling businesses from £5m to £200m and helping high-growth companies achieve profitability and strong exits.
M&A and Exits
He highlights having led two exits valued at over $1 billion and has direct experience with acquisitions, such as Inflow's sale to Cerebral.
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Career

Work history

3-2026
Finance Director, Continuous Care Division
Cerebral
4-2025 - 9-2025
Chief Financial & People Officer
SECRET SALES
2025
Finance & Operations Director / CFOO (Exit to Cerebral)
Inflow
11-2024
Non Executive Director
Inviox Studios
11-2024 - 2-2025
Deputy CFO
Noventis Safety
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
ACA
ICAEW
Electrical and Electronics Engineering
Imperial College London
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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