Asad Khan

Critic
DISC Type : C

Finance Director, Continuous Care Division at Cerebral

Royston, England, United Kingdom

Overview

Asad is a finance leader specializing in scaling PE and VC-backed tech companies in sectors like SaaS, AI, and telehealth towards profitable exits. An ACA chartered accountant and Imperial College engineering graduate, he has extensive experience in M&A and commercial strategy, guiding businesses from the £5m to £200m revenue stage.

He has a keen interest in the video game sector, serving as a Non-Executive Director for Inviox Studios, a premium game art and development company. This advisory role blends his financial expertise with a passion for the gaming industry, supporting creative ventures and their growth.

Asad has successfully led two company exits with a combined value of over $1 billion.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

High-Growth Scaling
His career focuses on scaling businesses from £5m to £200m and helping high-growth companies achieve profitability and strong exits.
M&A and Exits
He highlights having led two exits valued at over $1 billion and has direct experience with acquisitions, such as Inflow's sale to Cerebral.
SaaS & Healthcare Tech
His recent senior roles at Inflow (AI-first SaaS healthcare) and Cerebral (telehealth) demonstrate his expertise in this specific intersection of technology and healthcare.

Media Appearances

Asad has no verified media appearances

Work History

3-2026
Finance Director, Continuous Care Division at Cerebral
4-2025 - 9-2025
Chief Financial & People Officer at SECRET SALES
2025
Finance & Operations Director / CFOO (Exit to Cerebral) at Inflow
11-2024
Non Executive Director at Inviox Studios
11-2024 - 2-2025
Deputy CFO at Noventis Safety

Education

ACA from ICAEW
Electrical and Electronics Engineering from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 13 Location : Royston, England, United Kingdom Job Level : Mid-senior Designation : Finance Director, Continuous Care Division at Cerebral
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Insights For Selling To Asad

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asad is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Asad

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Asad move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Asad take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Asad

Personality Compatibility


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