Ash Farr

Collaborator
DISC Type : is

President U.S and Global Chief Marketing Officer at Decidr

New York, New York, United States

Overview

Ash Farr is the Global Managing Director at McCann Worldgroup, specializing in business turnarounds and building brands in complex industries like technology, automotive, and healthcare. He has led global strategy for major clients including Microsoft, Cigna, and General Motors. Colleagues describe him as a "strategic and creative powerhouse. "

He orchestrated a significant turnaround at McCann Australia, transforming the agency into the most awarded in the country during his tenure as CEO before taking on his global leadership role.

Personality Overview

Example Driven

Appreciative

Fair-minded

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Global Brand Strategy
He has led global strategy for multinational corporations like Microsoft and General Motors, focusing on building cohesive brand narratives across diverse markets.
Business Turnarounds
A stated specialty, proven by his successful leadership at McCann Australia, where he revitalized the agency and led it to become the country's most awarded.
Creative Effectiveness
His career focus is on delivering innovative and award-winning creative work that directly translates into tangible business results for clients.

Media Appearances

Ash has no verified media appearances

Work History

5-2025
President U.S and Global Chief Marketing Officer at Decidr
1-2023 - 5-2025
GCL at WPP
9-2020 - 1-2023
Managing Director at McCann Worldgroup
12-2019 - 11-2021
EVP, Global Strategy Director, McCann Worldgroup at McCann Worldgroup
1-2016 - 12-2019
EVP, Global Director of Strategy, Research and Innovation at McCann New York

Education

Education details unavailable from Oxford Brookes University
Education details unavailable from The Wharton School
Education details unavailable from University of Oxford

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : President U.S and Global Chief Marketing Officer at Decidr
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Insights For Selling To Ash

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • If possible, involve their colleagues in the sales process
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ash is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Ash

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Ash move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Ash take some risk or not?

  • It is unlikely that they will take many risks.

You And Ash

Personality Compatibility


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