Craig Hodges

Cheerleader
DISC Type : Is

Chief Commercial Officer (CCO) at Decidr

Sydney, New South Wales, Australia

Overview

Craig Hodges is a seasoned entrepreneur and the Chief Commercial Officer at Decidr, with over 20 years of experience in founding, leading, and investing in early-stage businesses. He specializes in content creation, marketing, and sales, having co-founded the globally recognized agency King Content. Colleagues describe him as entrepreneurial, passionate, and a brilliant strategic thinker.

Outside of his corporate roles, Craig has a significant passion for sports media, which led him to co-found the Afternoon Sport Group, a sports media and entertainment company. He is also an active investor in diverse industries, including technology and sports, and is a vocal supporter of the South Sydney Rabbitohs rugby league team.

His content marketing agency, King Content, was named the global agency of the year in 2015 before being acquired.

Personality Overview

Considerate

Affable

Listener

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Content Strategy
He founded King Content, a pioneering content intelligence platform that helped brands optimize their content performance and ROI.
Startup Growth
As a mentor at the Founder Institute and through his consultancy, he advises and invests in early-stage ventures to drive growth and profitability.
Sports Media
He is the co-founder of Afternoon Sport Group, a company focused on producing and distributing engaging sports and entertainment content across multiple platforms.

Media Appearances

Craig has no verified media appearances

Work History

9-2024
Chief Commercial Officer (CCO) at Decidr
10-2020
Mentor at Founder Institute
10-2011
Founder at Randwick End Consulting
3-2023 - 2-2025
Non Executive Director at Sydney Beer Co.
9-2022 - 3-2023
Advisor at Sydney Beer Co.

Education

1980 - 1986
Education details unavailable from Crows Nest Boys High

More Information

Social Presence :

Prographics :

Exp : 14 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Decidr
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Be visibly appreciative of their actions during your interactions
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Craig

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Craig take some risk or not?

  • They probably won’t put a lot at risk.

You And Craig

Personality Compatibility


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