Ash Jokhoo

Inquirer
DISC Type : dc

Chief Digital & Information Officer at Merlin Entertainments

United Kingdom

Overview

Ash has no verified overview

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Ash has no verified topics they care about

Media Appearances

Ash has no verified media appearances

Work History

8-2025
Chief Digital & Information Officer at Merlin Entertainments
11-2021 - 1-2025
Group CIO at Direct Line Group
2-2019 - 11-2021
Chief Data & Information Officer at Virgin Atlantic
4-2016 - 2-2019
Chief Information Officer UK&I at British Gas
4-2014 - 4-2016
Director, Programmes & Engagement at British Gas

Education

1995 - 1998
BSC Hons from London South Bank University
9-1993 - 9-1995
Education details unavailable from Reigate Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Leadership Designation : Chief Digital & Information Officer at Merlin Entertainments
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Insights For Selling To Ash

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ash is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ash

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ash move?

  • Their decision making speed is somewhere in the middle.
  • Can Ash take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ash

Personality Compatibility


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