Ash Malhan

Wildcard
DISC Type : isc

Group CEO at IDSL Group Ltd

United Kingdom

Overview

Ash Malhan is the founder and Group CEO of IDSL Group, a leading manufacturer of specialist performance doorsets. With over 30 years of deep-rooted passion for the fire safety industry, he has a track record of building and developing leading businesses and has recently partnered with private equity to accelerate growth.

He founded IDSL Group in 2016 and has since led its expansion, including the acquisition of other firms to broaden its capabilities in passive fire safety.

Personality Overview

ROI Driven

Friendly But Slow

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Fire Safety Compliance
His company's ethos is "Compliance Led, Knowledge Built, " focusing on certified doorsets and inspection services for sectors like healthcare and education.
Strategic Growth
He recently secured a private equity partnership with LDC to accelerate the company's growth strategy, targeting operational scale and strategic acquisitions.
Doorset Industry Innovation
Has a three-decade long, deep-rooted passion for the doorset industry, focusing on quality, craftsmanship, and pushing the boundaries of design to meet client standards.

Media Appearances

Ash has no verified media appearances

Work History

5-2024
Group CEO at IDSL Group Ltd
4-2017
Managing Director at Integrated Doorset Solutions Ltd
4-2016 - 4-2020
Managing Director at Fire Door Inspection Solutions

Education

Ash has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Leadership Designation : Group CEO at IDSL Group Ltd
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Insights For Selling To Ash

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ash is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ash

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ash move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ash take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ash

Personality Compatibility


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