Rikke Dahl

Trailblazer
DISC Type : ID

Engineering Director at Vend

Aarhus, Central Denmark Region, Denmark

Overview

Rikke is an Engineering Director at Vend, leading technology teams for online marketplaces across the Nordic region. Educated at Aarhus University, she specializes in agile transformation and large-scale project execution. Colleagues describe her as structured, fact-based, and a competent facilitator who excels at change management.

Outside of her direct role, Rikke shows a keen interest in the strategies of pioneering digital commerce and innovative global companies, specifically following major players like eBay and the LEGO Group.

She recently played a pivotal role in the successful launch of the new Blocket, one of Sweden’s most beloved marketplaces.

Personality Overview

Assertive

Persuasive

Achievement-Oriented

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. They will bat for you if they come to believe in you.

Topics They Care About

Pro Recommerce
Leads the Recommerce Pro team at Vend, building the next generation of tools for professional sellers across Nordic marketplaces like Blocket.
Agile Methodologies
Has a background as Head of Organisational Agility and has been recognized for her skills in facilitating Scrum and leading agile transformation projects.
Circular Consumption
Her team's stated mission is to make circular consumption the "obvious choice, " showing a professional focus on sustainability in commerce.

Media Appearances

Rikke has no verified media appearances

Work History

5-2025
Engineering Director at Vend
1-2023 - 5-2025
Engineering Director, Buyer Experience (Recommerce) at Schibsted Nordic Marketplaces
9-2022 - 1-2023
Engineering Director at Schibsted
2-2022 - 9-2022
Senior Engineering Manager at Schibsted
6-2021 - 4-2022
Head of Organisational Agility at Schibsted Denmark

Education

2003 - 2005
Cand.it from Aarhus University
2000 - 2003
Bachelor from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 9 Location : Aarhus, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Engineering Director at Vend
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Insights For Selling To Rikke

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rikke is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rikke

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Rikke move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Rikke take some risk or not?

  • If necessary, they will be ready to take risks.

You And Rikke

Personality Compatibility


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