Ash Turner

Observer
DISC Type : ci

Sales Director at CPS

Ramsgate, England, United Kingdom

Overview

Ash Turner is the Sales Director at CPS, a leading UK Microsoft Solutions Partner. With a background from the University of Oxford, he specializes in leveraging the Microsoft technology stack to drive digital transformation and business value for clients, particularly within the public sector.

His personal development includes achieving a Level 8 Gold Medal Award in Public Speaking from the London Academy of Music and Dramatic Arts. This highlights a strong focus on clear, impactful communication and presentation skills, which he applies in his professional leadership role.

He is a published author on the topic of digital transformation for local government.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Public Sector Tech
Authored an article on digital transformation for UK local authorities and posts about leveraging AI like Copilot to support digital policing strategies.
Microsoft Ecosystem
His role at a top Microsoft partner and his frequent posts about #Copilot, #PowerPlatform, and #Viva show his deep expertise in this area.
Project Management ROI
He emphasizes ensuring project and programme management is effective to achieve desired outcomes and ROI, specifically highlighting Microsoft's toolkit.

Media Appearances

Ash has no verified media appearances

Work History

4-2021
Sales Director at CPS
4-2020 - 4-2021
Public Sector Sales Director at CPS
4-2019 - 4-2020
Modern Workplace - Sales Director at CPS
10-2017 - 4-2019
Head of Sales for Cloud Platform & Productivity at CPS
10-2015 - 9-2017
Director of Business Development at CoreAzure

Education

2008 - 2011
BA (Hons) from University of Oxford
2001 - 2009
Level 8 Gold Medal Award in Public Speaking from London Academy of Music and Dramatic Arts

More Information

Social Presence :

Prographics :

Exp : 13 Location : Ramsgate, England, United Kingdom Job Level : Mid-senior Designation : Sales Director at CPS
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Insights For Selling To Ash

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ash is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Ash

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ash move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Ash take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Ash

Personality Compatibility


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