Ashish Kaushal

Enthusiast
DISC Type : i

Co-Founder & CMO at Goofytails India Pvt Ltd

Bengaluru, Karnataka, India

Overview

Ashish Kaushal is an experienced entrepreneur and the Co-Founder & CMO of Goofy Tails, a nutrition-focused pet care brand. With over 12 years in digital marketing, he has a strong background in brand building and strategy. He has co-founded multiple ventures, demonstrating a consistent drive for innovation in the D2C space.

Ashishs professional life is deeply intertwined with his personal passion for animal wellness. The inspiration for Goofy Tails came from the founders personal experiences as pet parents seeking healthier, high-quality products for their own pets. This mission drives the companys focus on vet-approved, natural pet food and accessories.

Goofy Tails recently secured a significant investment from Wipro Consumer Care Ventures, marking a major milestone for the companys growth.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Pet Wellness
As a co-founder of Goofy Tails, he is deeply involved in creating healthy, vet-approved, and nutrition-focused products for pets, aiming to improve their overall health.
D2C Brand Building
He leverages over a decade of digital marketing experience to grow Goofy Tails as a digital-first, direct-to-consumer brand, focusing on customer acquisition and platform experience.
Startup Fundraising
He has successfully co-led Goofy Tails through multiple funding rounds, including a recent $1 million investment from Wipro Consumer Care Ventures to fuel expansion.

Media Appearances

Ashish has no verified media appearances

Work History

7-2021
Co-Founder & CMO at Goofytails India Pvt Ltd
3-2020 - 6-2021
Group Account Manager at SocialPanga
1-2014 - 3-2020
Co-Founder at Digiglitz Marketing Solutions Pvt Ltd
11-2012 - 12-2013
Co-Founder & Team Member at mFinite
3-2012 - 11-2012
Core IO Admin at Microsoft

Education

2001 - 2003
Education details unavailable from Punjabi University
1989 - 2001
Education details unavailable from Indian School Muscat

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Co-Founder & CMO at Goofytails India Pvt Ltd
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Insights For Selling To Ashish

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashish is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Ashish

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ashish move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Ashish take some risk or not?

  • They can take some low-probability risks if needed.

You And Ashish

Personality Compatibility


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