Ashley Anderson

Judge
DISC Type : Dc

Sales Director - Western Canada, Public Sector at Palo Alto Networks

Canada

Overview

Ashley Anderson is a Sales Director at Palo Alto Networks, leading six teams focused on the public sector in Western Canada. With over 15 years of experience, colleagues describe her as a "disruptor" and "big thinker. " She holds a BA from the University of Calgary and a business specialization from Wharton.

Deeply committed to her community, Ashleys involvement is driven by personal experience. She serves on the Board of Directors for the Epilepsy Association of Calgary, a cause inspired by her own familys journey. She previously completed a full four-year term as a board member for the United Way of Calgary.

Her passion for community service is deeply personal, stemming from her familys direct experience with epilepsy.

Personality Overview

Features Driven

Quality Focused

Demanding

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They respond better to strong and respectful interactions.

Topics They Care About

Future Cyber Threats
She actively posts about emerging threats like the shift of warfare to cyber domains, AI-driven attacks, and the disruptive potential of quantum computing.
Public Sector Security
Her entire career focus for years, both at Palo Alto Networks and previously at Zscaler, has been leading sales for the public sector in Western Canada.
Epilepsy Awareness
Serves on the Board of the Epilepsy Association of Calgary. This cause is a personal passion, driven by her own family's journey with the condition.

Media Appearances

Ashley has no verified media appearances

Work History

10-2023
Sales Director - Western Canada, Public Sector at Palo Alto Networks
9-2022 - 9-2025
Member Board of Directors at Epilepsy Association Of Calgary
5-2022 - 11-2023
Regional Sales Manager, Western Canada at Zscaler
3-2021 - 6-2022
National Director, Enterprise Sales at Shaw Communications
10-2019 - 4-2021
Director, Sales Enablement - Shaw Business at Shaw Communications

Education

2006 - 2010
BA from University of Calgary
11-2021 - 6-2022
Business Foundations Specialization from Wharton Executive Education

More Information

Social Presence :

Prographics :

Exp : 19 Location : Canada Job Level : Mid-senior Designation : Sales Director - Western Canada, Public Sector at Palo Alto Networks
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ashley

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ashley take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ashley

Personality Compatibility


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