Ashley Chang

Captain
DISC Type : SD

Senior Director, Global Enterprise Marketing at Adobe

New York, New York, United States

Overview

Ashley is the Senior Director of Global Enterprise Marketing at Adobe, where she leads narrative strategy and campaigns focused on AI. With over 15 years of experience at companies like Google and various startups, she has a robust background in scaling brands. People who have worked with her describe her as "people-first, " "strategic, " and "relational. "

Outside of her professional life, Ashley is a dedicated community leader, serving on the Board of Directors for the nonprofit Soles4Souls. She is also the founder of The ABC Digest, a publication and collection of childrens books that celebrate Asian and Asian American culture through the lens of food.

Interesting fact: Ashley is a 2006 Coca-Cola Scholar and has remained deeply involved with the foundation, serving on its Alumni Advisory Board and as a leadership facilitator.

Personality Overview

Consummate Professional

Planner & Achiever

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI Narrative Strategy
Currently leads narrative strategy for AI-focused campaigns at Adobe and previously launched the first consumer AI features at Google.
Enterprise Marketing
Her career is centered on B2B enterprise marketing, from positioning Google Workspace to her current senior leadership role at Adobe.
Community Leadership
Actively serves as a Board Member for Soles4Souls and has a long history of leadership and mentorship with the Coca-Cola Scholars Foundation.

Media Appearances

Ashley has no verified media appearances

Work History

1-2025
Senior Director, Global Enterprise Marketing at Adobe
7-2023
Board of Directors at Soles4Souls
1-2021
Global Head of Marketing, Google Payments at Google
12-2019 - 1-2021
Global Head of Marketing, Google Finance Platform at Google
12-2016 - 11-2019
Product Marketing Lead, G Suite Enterprise (now Google Workspace) at Google

Education

Bachelor of Science - BS from University of Southern California
Wharton MBA Marketing Academy from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Senior Designation : Senior Director, Global Enterprise Marketing at Adobe
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ashley

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ashley take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ashley

Personality Compatibility


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