Denise Colella

Pioneer
DISC Type : isd

VP, Global Digital Strategy Group at Adobe

New York City Metropolitan Area, United States

Overview

Denise Colella is a media and technology executive at Adobe, leading the Global Digital Strategy Group. With over 25 years of international experience, including at NBCUniversal where she led the creation of the Audience Studio/AdSmart suite, her expertise is in advanced advertising, data, and global product strategy. Colleagues describe her as a proactive, detail-oriented, honest, and trustworthy leader.

Outside of work, Denise is passionate about womens leadership, serving as a board member for "She Runs It. " She lives at the Jersey Shore with her husband and two children, and she spends her weekends cheering at their softball, baseball, and basketball games. She is also an avid New York Yankees fan.

Interesting fact: Denise is fluent in Japanese and has run marathons across the world.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Advanced Advertising
Led the strategic roadmap for advanced advertising products (CTV, Linear, Data) and created the Audience Studio/AdSmart suite during her tenure as SVP at NBCUniversal.
Women in Leadership
Serves as a board member for "She Runs It, " an organization dedicated to paving the way for women to lead at all career stages in media and marketing.
AI in Martech
Speaks publicly about the exponential expansion of AI in marketing technology and how it enables brands to personalize customer experiences in real time.

Media Appearances

Denise has no verified media appearances

Work History

1-2024
VP, Global Digital Strategy Group at Adobe
6-2022 - 7-2024
VP, Head of Digital Strategy Group-Media & Financial Services at Adobe
9-2015
Executive Council Member, The Center for Marketing and Consumer Insights at Villanova University
9-2016 - 7-2024
Board Member at She Runs It
5-2015
SVP, Advanced Advertising and Data at NBCUniversal, Inc.

Education

1991 - 1995
BS from Villanova University
2000 - 2003
MS from University of Maryland Global Campus

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : VP, Global Digital Strategy Group at Adobe
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Insights For Selling To Denise

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denise is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Denise

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Denise move?

  • They are generally fast movers and can take quick decisions
  • Can Denise take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Denise

Personality Compatibility


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