Ashley Collicutt

Go-getter
DISC Type : d

Business Development Advisor at Invest Nova Scotia

Bridgewater, Nova Scotia, Canada

Overview

Ashley Collicutt is a Business Development Advisor at Invest Nova Scotia, where she guides companies in her native South Shore region through funding programs and government resources. Her career has transitioned from pension analysis and administration with the Government of Nova Scotia to empowering local business growth. People who have worked with her describe her as committed and adept at overcoming challenges.

Born and raised in the South Shore, Ashley is deeply passionate about her communitys potential and heritage. She actively engages with local entrepreneurs, frequents markets and craft fairs, and celebrates regional traditions like the Mahone Bay Scarecrow Festival. Her mission is to be a direct conduit for business owners, helping them navigate resources to achieve their goals.

She presented the Export Achievement Award on behalf of Invest Nova Scotia at the 2025 Lunenburg Queens Business Excellence Awards.

Personality Overview

Direct & Candid

Vision Oriented

Self-Confident

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Local Business Growth
Her role is dedicated to advising local companies on growth, funding, and market expansion to ensure businesses in her home region thrive.
Community Engagement
Actively participates in her community by attending local markets, fundraisers, and connecting with entrepreneurs to stay attuned to the pulse of the region.
South Shore Traditions
Expresses a deep appreciation for her region's unique traditions, mentioning events like the Chester Race Week and New Ross Christmas Festival as being personally important.

Media Appearances

Ashley Collicutt | Invest Nova Scotia, Canada. Featured in Invest Nova Scotia

See Now

Work History

9-2024
Business Development Advisor at Invest Nova Scotia
4-2017 - 9-2024
Program Admin Officer 3 (Pension Analyst) at Government of Nova Scotia
7-2016 - 4-2017
Pension Administrator at HRM Pension Plan
10-2015 - 7-2016
Pension Assistant at HRM Pension Plan
9-2015 - 10-2015
Member Service Support – Administrative Assistant at CUA

Education

Certificate in Innovation from Government of Nova Scotia
Supervisor Leadership Development Program from Government of Nova Scotia

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bridgewater, Nova Scotia, Canada Job Level : N/A Designation : Business Development Advisor at Invest Nova Scotia
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ashley

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • Their decision making speed is somewhere in the middle.
  • Can Ashley take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ashley

Personality Compatibility


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