Ashley Dafferner

Sharpshooter
DISC Type : CD

Senior Customer Advocacy Specialist at RingCentral

San Francisco Bay Area, United States

Overview

Ashley is a data-driven customer marketing specialist at RingCentral, focusing on transforming analytics into compelling customer stories. She holds an MSc in Marketing & Digital Media from ESCP Business School and was awarded the 2024 Rising Star in her department for exceptional customer reference generation.

Outside of her corporate role, Ashley is the founder of Miele Creative, a consultancy providing digital and brand marketing for small businesses. A former San Diegan, she shows an appreciation for the citys arts and culture scene, having highlighted the San Diego Symphony.

In 2024, she simultaneously earned a "Rising Star" award at RingCentral and launched her own marketing consultancy.

Personality Overview

Precise But Practical

Thorough Evaluator

Rigorous & Demanding

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Customer Storytelling
Her role is centered on creating customer case studies and leveraging brand advocacy to support sales enablement and go-to-market strategies for major product launches.
AI in Marketing
She spearheads customer advocacy for AI product launches and uses AI to analyze deals, identifying key insights to secure customer testimonials for PR and press coverage.
Data-Driven Strategy
With a master's specialization in Data Analytics, she uses web analytics and performance tracking to sharpen marketing strategy and optimize results across campaigns.

Media Appearances

Ashley Dafferner, Author at RingCentral Blog. Featured in RingCentral Blog

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AI‑powered call notes revolutionize legal and healthcare communication. Featured in RingCentral Blog

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RingCentral Video AI use cases that feel like a cheat code. Featured in RingCentral Blog

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Work History

9-2025
Senior Customer Advocacy Specialist at RingCentral
5-2024 - 9-2025
Customer Marketing Specialist at RingCentral
2-2024
Founder at Miele Creative
8-2023 - 2-2024
Demand Generation and Digital Marketing Assistant at Dataiku
6-2022 - 12-2022
Web Marketing Intern at RingCentral

Education

Master of Science - MSc from ESCP Business School
Bachelor of Business Administration - BBA from University of San Diego

More Information

Social Presence :

Prographics :

Exp : 3 Location : San Francisco Bay Area, United States Job Level : Junior Designation : Senior Customer Advocacy Specialist at RingCentral
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ashley

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ashley take some risk or not?

  • The risks don’t matter much to them.

You And Ashley

Personality Compatibility


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