Ashley Fields

Pioneer
DISC Type : DSI

Founder at FG Co.

Austin, Texas, United States

Overview

Ashley is an entrepreneurial brand and marketing leader, currently the Founder of FG Co. With a background as SVP at Cann and VP at Green Thumb Industries, she specializes in building brands, defining customer experiences, and driving DTC growth in emerging categories. She holds a B. A. from Stanford University.

Outside of work, Ashley is an advocate for people and customers, with a stated love for pets and pizza. She is actively involved with The 2% Club, a community supporting women who are building and investing in the health and wellness industry.

She has a pervasive curiosity around marketing and experience, and the power of data-driven insights.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Brand Building
Her career has focused on shifting brand perception and creating memorable connections for companies like Cann and Green Thumb Industries.
DTC & E-commerce
Has a track record of leading direct-to-consumer and e-commerce marketing strategies to accelerate revenue growth.
Customer Experience
Her professional focus is on identifying and executing the best possible customer experience across all channels.

Media Appearances

Ashley has no verified media appearances

Work History

8-2024
Founder at FG Co.
4-2025 - 10-2025
VP, Beverage Marketing & Ecom at Green Thumb Industries (GTI)
9-2024 - 9-2025
Advisor at Flower Union
8-2023 - 8-2024
vp of marketing & communications at Flair Airlines
8-2022 - 6-2023
SVP, Marketing & Communications at Cann

Education

B.A. from Stanford University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Austin, Texas, United States Job Level : Leadership Designation : Founder at FG Co.

Interested in

Sports

Intramural Sports - Tennis Co-Captain

Lifestyle

East Palo Alto Charter School Reading Teacher

URL has been copied!

Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ashley

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They are generally fast movers and can take quick decisions
  • Can Ashley take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ashley

Personality Compatibility


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