Ashley La Barbera

Enthusiast
DISC Type : i

Vice President of Sales at Kodiak Cakes

Minneapolis, Minnesota, United States

Overview

Ashley has no verified overview

Personality Overview

Amiable & Agreeable

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Ashley has no verified topics they care about

Media Appearances

Ashley has no verified media appearances

Work History

2-2022
Vice President of Sales at Kodiak Cakes
4-2021 - 2-2022
Sales Strategy Director - Amazon, Target, Grocery at Mars
4-2019 - 4-2021
Sales Director - Target, Meijer, Specialty, Drug at Mars
5-2018 - 4-2019
Sales Director - Target at Mars
4-2017 - 5-2018
National Category Sales Director at Kimberly-Clark

Education

BBA from Wisconsin School of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : Minneapolis, Minnesota, United States Job Level : Senior Designation : Vice President of Sales at Kodiak Cakes
URL has been copied!

Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Ashley

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Ashley take some risk or not?

  • They can take some low-probability risks if needed.

You And Ashley

Personality Compatibility


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