Ashley Layson

Evaluator
DISC Type : sdc

Chief Marketing and Communications Officer, EVP at Farm Credit of Florida

West Palm Beach, Florida, United States

Overview

Ashley has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Ashley has no verified topics they care about

Media Appearances

Ashley has no verified media appearances

Work History

9-2013
Chief Marketing and Communications Officer, EVP at Farm Credit of Florida
2008 - 2013
Director of Marketing at Alabama Ag Credit
2003 - 2008
News Anchor at WAKA, Alabama News Network, CBS 8

Education

1997 - 2001
Bachelor of Science (B.S.) from The University of Alabama

More Information

Social Presence :

Prographics :

Exp : 23 Location : West Palm Beach, Florida, United States Job Level : Leadership Designation : Chief Marketing and Communications Officer, EVP at Farm Credit of Florida
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ashley

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ashley take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ashley

Personality Compatibility


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