Ashley Martin

Trailblazer
DISC Type : DI

Freelance Content Strategy & Digital Marketing at Self-Employed

Grants Pass, Oregon, United States

Overview

Ashley is a seasoned content marketing leader with over 12 years of experience driving traffic and conversions for brands. A graduate of Abilene Christian University and an Associate Certified Coach, she excels in leading creative teams. Colleagues describe her as empathetic, innovative, inspiring, and kind.

Outside of her core marketing roles, Ashley has demonstrated a strong commitment to diversity and inclusion. At EverCommerce, she took on the leadership position of Chair for the companys Pride Network, advocating for the LGBTQ+ community and helping to transform internal company thinking on inclusivity.

She once overhauled a content team, boosting production by 80% while simultaneously reducing the full-time staff by 40%.

Personality Overview

Charismatic

Friendly But Fast

Achievement-Oriented

They are charming and can persuade others to support their decisions.  A combination of speed and relationship gets the best response from them. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Content Strategy
Her entire career is built on creating and executing content strategies that drive organic traffic, generate leads, and increase revenue for dozens of brands.
Empathetic Leadership
Praised by former colleagues for her kind, empathetic, and inspiring leadership style that focuses on advocating for her team and fostering their growth.
DEIB Advocacy
Showed a clear passion for diversity and inclusion by serving as the Chair of the Pride Network at EverCommerce, directly influencing the company's culture.

Media Appearances

Ashley has no verified media appearances

Work History

10-2024
Freelance Content Strategy & Digital Marketing at Self-Employed
3-2022 - 10-2024
Director of Digital Content & Strategy at EverCommerce
3-2021 - 3-2022
Content Strategist at EverCommerce
4-2020 - 3-2021
Owner & Creative Director at Black Cat Creative Studios
6-2019 - 3-2020
Content Strategist at Talus Pay

Education

Master of Science from Abilene Christian University
Bachelor of Science from Abilene Christian University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Grants Pass, Oregon, United States Job Level : N/A Designation : Freelance Content Strategy & Digital Marketing at Self-Employed
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ashley

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ashley take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ashley

Personality Compatibility


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