Ashley (Minton) Lightfoot , MBA

Questioner
DISC Type : c

Senior Mortgage Consultant at Morgan Stanley

Dallas-Fort Worth Metroplex, United States

Overview

Ashley has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Ashley has no verified topics they care about

Media Appearances

Ashley has no verified media appearances

Work History

11-2019
Senior Mortgage Consultant at Morgan Stanley
7-2016 - 5-2019
Spanish Teacher at Midlothian ISD
7-2004 - 7-2016
Sr. Mortgage Consultant at CitiBank, CBNA
12-2006 - 12-2007
Senior Mortgage Consultant/Team Lead at Bear Stearns

Education

2006 - 2008
Masters from The University of Dallas
1998 - 2003
Bachelor Science from Western Carolina University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Senior Mortgage Consultant at Morgan Stanley
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ashley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ashley take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ashley

Personality Compatibility


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