Ashley (Nelson) Renzi

Trailblazer
DISC Type : ID

Director Enterprise Digital Product at New Balance

Boston, Massachusetts, United States

Overview

Ashley has no verified overview

Personality Overview

Values Relationships

Assertive

Achievement-Oriented

They are more likely to accept new and exciting technologies.  They are not against taking risks and can make tough decisions when required.
 If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Ashley has no verified topics they care about

Media Appearances

Ashley has no verified media appearances

Work History

3-2024
Director Enterprise Digital Product at New Balance
3-2022 - 3-2024
Senior Director, Direct to Consumer Americas at iRobot
1-2023 - 2-2024
Senior Director, Global DTC at iRobot
11-2020 - 3-2022
Director, Direct to Consumer, Americas at iRobot
4-2020 - 11-2020
Director, Global DTC Strategy and OMNI Operations at New Balance

Education

1996 - 2000
Bachelor of Science from Babson College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Director Enterprise Digital Product at New Balance
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ashley

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ashley take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ashley

Personality Compatibility


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