Ashley Pimenta

Wildcard
DISC Type : cis

GM/Head of Marketing at Element1 Music

New York City Metropolitan Area, United States

Overview

Ashley Pimenta serves as the GM and Head of Marketing at Element1 Music, an artist management company representing acts like Twenty One Pilots and NF. With a background that includes roles at mtheory and Roadrunner Records/WMG, she specializes in artist development and the full scope of an artists career. She is a Rutgers University graduate.

She was a keynote speaker at the “We Mean Business” Womens Leadership Summit in 2023, where she shared her career journey from journalism student to music industry executive, encouraging students to embrace diverse opportunities.

Interesting fact: Ashley was named one of Pollstars "Impact: NextGen" honorees for 2025, recognizing her as a future leader in the live entertainment business.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Artist Development
Her career is focused on managing the full scope of an artist's career, from early stages to large-scale arena tours and album rollouts.
Music Marketing
As GM and Head of Marketing, she has directly overseen marketing direction for major album releases, including Twenty One Pilots' "Clancy".
Touring & Live Events
She has been instrumental in the growth of Twenty One Pilots from club acts to stadium headliners and was recognized by Pollstar for her impact.

Media Appearances

Ashley has no verified media appearances

Work History

1-2024
GM/Head of Marketing at Element1 Music
5-2021 - 1-2024
GM/VP Marketing at Element1 Music
1-2020 - 5-2021
Senior Director, Marketing at mtheory LLC
1-2018 - 12-2019
Marketing Director at mtheory LLC
6-2015 - 12-2017
Senior Marketing Associate at mtheory LLC

Education

Bachelor's Degree from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : GM/Head of Marketing at Element1 Music
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ashley

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ashley take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ashley

Personality Compatibility


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