Ashley Pimenta in

Ashley Pimenta

Wildcard · DISC type cis
GM/Head of Marketing at Element1 Music
📍 New York City Metropolitan Area, United States

Ashley Pimenta serves as the GM and Head of Marketing at Element1 Music, an artist management company representing acts like Twenty One Pilots and NF. With a background that includes roles at mtheory and Roadrunner Records/WMG, she specializes in artist development and the full scope of an artists career. She is a Rutgers University graduate.

She was a keynote speaker at the “We Mean Business” Womens Leadership Summit in 2023, where she shared her career journey from journalism student to music industry executive, encouraging students to embrace diverse opportunities.

Interesting fact: Ashley was named one of Pollstars "Impact: NextGen" honorees for 2025, recognizing her as a future leader in the live entertainment business.

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Experience
15 Years
Current Role
GM/Head of Marketing
Location
New York City Metropolitan Area, United States
Personality Overview

How Ashley shows up

Requires Proof
Curious But Skeptical
ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Ashley cares about

Artist Development
Her career is focused on managing the full scope of an artist's career, from early stages to large-scale arena tours and album rollouts.
Music Marketing
As GM and Head of Marketing, she has directly overseen marketing direction for major album releases, including Twenty One Pilots' "Clancy".
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Career

Work history

1-2024
GM/Head of Marketing
Element1 Music
5-2021 - 1-2024
GM/VP Marketing
Element1 Music
1-2020 - 5-2021
Senior Director, Marketing
mtheory LLC
1-2018 - 12-2019
Marketing Director
mtheory LLC
6-2015 - 12-2017
Senior Marketing Associate
mtheory LLC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's Degree
Rutgers University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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