Ashley Serotta

Trailblazer
DISC Type : DI

Senior Director, Global Digital and Ecommerce at Revlon

Greater Boston, United States

Overview

Ashley has no verified overview

Personality Overview

Informal

Persuasive

Achievement-Oriented

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

Ashley has no verified topics they care about

Media Appearances

Ashley has no verified media appearances

Work History

12-2023
Senior Director, Global Digital and Ecommerce at Revlon
7-2021 - 6-2023
Senior Director, Digital Innovation at EBSCO Information Services
5-2021
Senior Director, Product at TripAdvisor
Vice President, eCommerce and Product at Living Proof, Inc.
Vice President, Product at par8o

Education

BS from Tufts University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Greater Boston, United States Job Level : Senior Designation : Senior Director, Global Digital and Ecommerce at Revlon
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ashley

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Ashley take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ashley

Personality Compatibility


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