Ashley Shepelwich

Enthusiast
DISC Type : i

Sr. Director - Americas Operations, Strategy, & Analytics at Fossil Group, Inc.

Richardson, Texas, United States

Overview

Ashley Shepelwich is the Senior Director of Operations, Strategy & Analytics at Fossil Group, Inc. , where she has built her entire career. An alumna of FIDM, she is a strong sales professional with deep expertise in retail, product assortment planning, forecasting, and driving business growth through data.

She is passionate about creating innovative products that respond directly to consumer needs and fostering the next generation of talent through mentorship and internships.

Ashley has held at least five distinct roles with increasing responsibility, all within Fossil Group, Inc. , showcasing significant company loyalty and growth.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Retail Analytics
Her current role is centered on using strategy and analytics to drive the Americas Commercial business forward for the Fossil Group.
Wearable Technology
Expressed pride in the consumer-driven updates to Fossil's Gen 5 smartwatches, including sleep tracking, health tracking, and improved battery modes.
Talent Development
Actively promotes summer internships, emphasizing that they are a two-way learning experience and that she is eager to learn from new talent.

Media Appearances

Ashley has no verified media appearances

Work History

11-2025
Sr. Director - Americas Operations, Strategy, & Analytics at Fossil Group, Inc.
5-2023 - 1-2026
Director of Strategy & Analytics at Fossil Group, Inc.
3-2020 - 5-2023
Director of Sales at Fossil Group, Inc.
6-2016 - 3-2020
Divisional Sales Manager at Fossil Group, Inc.
10-2015 - 6-2016
Sales Analyst Manager at Fossil Group, Inc.

Education

2004 - 2006
AA from FIDM

More Information

Social Presence :

Prographics :

Exp : 20 Location : Richardson, Texas, United States Job Level : Senior Designation : Sr. Director - Americas Operations, Strategy, & Analytics at Fossil Group, Inc.
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Ashley

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ashley take some risk or not?

  • They can take some low-probability risks if needed.

You And Ashley

Personality Compatibility


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