Ashley Shepelwich in

Ashley Shepelwich

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Sr. Director - Americas Operations, Strategy, & Analytics at Fossil Group, Inc.
📍 Richardson, Texas, United States

Ashley Shepelwich is the Senior Director of Operations, Strategy & Analytics at Fossil Group, Inc. , where she has built her entire career. An alumna of FIDM, she is a strong sales professional with deep expertise in retail, product assortment planning, forecasting, and driving business growth through data.

She is passionate about creating innovative products that respond directly to consumer needs and fostering the next generation of talent through mentorship and internships.

Ashley has held at least five distinct roles with increasing responsibility, all within Fossil Group, Inc. , showcasing significant company loyalty and growth.

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Experience
20 Years
Current Role
Sr. Director - Americas Operations, Strategy, & Analytics
Job Level
Senior
Location
Richardson, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ashley cares about

Retail Analytics
Her current role is centered on using strategy and analytics to drive the Americas Commercial business forward for the Fossil Group.
Wearable Technology
Expressed pride in the consumer-driven updates to Fossil's Gen 5 smartwatches, including sleep tracking, health tracking, and improved battery modes.
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Career

Work history

11-2025
Sr. Director - Americas Operations, Strategy, & Analytics
Fossil Group, Inc.
5-2023 - 1-2026
Director of Strategy & Analytics
Fossil Group, Inc.
3-2020 - 5-2023
Director of Sales
Fossil Group, Inc.
6-2016 - 3-2020
Divisional Sales Manager
Fossil Group, Inc.
10-2015 - 6-2016
Sales Analyst Manager
Fossil Group, Inc.
In the press

Media appearances

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Education
2004 - 2006
AA
FIDM
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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