Ashley Wright

Commander
DISC Type : D

Founder at Social Tale - TikTok Shop Agency

London, England, United Kingdom

Overview

Ashley Wright is the Founder and CEO of Social Tale, a top-tier TikTok Shop agency. With over 14 years of experience in digital marketing and social commerce, he specializes in scaling brands profitably on the platform. Colleagues and clients describe him as hard-working, insightful, and knowledgeable, particularly with his past experience on major accounts like Adidas.

His agency has generated over $80, 000, 000 in social commerce revenue for leading consumer brands.

Personality Overview

Risk-Taker

Impact-Driven

Candid & Clear

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They respond well to strong and respectful communication.

Topics They Care About

TikTok Commerce
He focuses on turning TikTok Shop into a predictable performance channel for brands, emphasizing profitability and creator-led strategies over chasing viral trends.
Affiliate Strategy
Advocates for building aggressive affiliate programs with competitive commissions to drive initial sales velocity and attract a wide network of creators.
Future of Shopping
He frequently discusses the evolution of social commerce, predicting that live shopping will become a dominant force for brands on platforms like TikTok.

Media Appearances

Ashley has no verified media appearances

Work History

7-2023
Founder at Social Tale - TikTok Shop Agency
12-2023
Mentor at MentorPass
10-2014
Founder at Smash Cactus Media
1-2021 - 8-2021
Paid Social Associate Director at MediaCom
10-2018 - 12-2020
Paid Social Manager at MediaCom

Education

Ashley has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Social Tale - TikTok Shop Agency
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ashley

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ashley take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ashley

Personality Compatibility


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