Keith Fraidenburg, MBA

Examiner
DISC Type : cs

Executive Vice President, Chief Operating & Innovation Officer at CHIME

Ann Arbor, Michigan, United States

Overview

As Executive Vice President and Chief Operating & Innovation Officer at CHIME, Keith Fraidenburg leverages over 20 years of experience to lead strategy for over 10, 000 healthcare executives. He holds an MBA from Columbia College and is a certified Lean Six Sigma Yellow Belt. Colleagues describe him as an organized and excellent communicator who is persuasive and effective.

Originally from the Ann Arbor, Michigan area, Keith has a strong connection to his home state, having attended Central Michigan University for his undergraduate studies. His professional interests are deeply rooted in the Michigan healthcare ecosystem, including organizations like Michigan Medicine and the University of Michigan, reflecting a commitment to local and regional health innovation.

He has spent a significant portion of his recent career traveling across the US to understand how health systems are approaching AI.

Personality Overview

Overcautious

Tough To Convince

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

AI in Healthcare
He has recently focused on understanding how health systems are approaching AI, its challenges, and its opportunities, particularly for transforming tasks and supporting rural healthcare.
Healthcare Innovation
His role as Chief Innovation Officer and involvement in the CHIME Innovation Summit highlight his focus on creating and adopting technology to improve health and care globally.
Digital Transformation
He frequently speaks on digital health, reimagining tech stacks, and creating collaborative experiences to drive transformation across the healthcare industry.

Media Appearances

Q&A with CHIME COO Keith Fraidenburg: "We Can Make Great Things Happen.". Featured in HealthSystemCIO

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Mr. Keith Fraidenburg, Executive Vice President and Chief Operating Officer – CHIME (Video). Featured in Facebook

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Fraidenburg to take on new EVP role at CHIME. Featured in Modern Healthcare

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Work History

1-2022
Executive Vice President, Chief Operating & Innovation Officer at CHIME
1-2017
Executive Vice President and Chief Operating Officer at College of Healthcare Information Management Executives (CHIME)
1-2016 - 12-2021
Executive Vice President & Chief Operating Officer at CHIME
4-2014 - 12-2015
Executive Vice President & Chief Strategy Officer at CHIME
12-1996 - 6-1998
Decision Support Manager at Allegiance, LLC

Education

2009 - 2013
MBA from Columbia College
1988 - 1993
BS from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Ann Arbor, Michigan, United States Job Level : Leadership Designation : Executive Vice President, Chief Operating & Innovation Officer at CHIME
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Keith

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Keith take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Keith

Personality Compatibility


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