Ashok Rai

Wildcard
DISC Type : isc

Senior Director Global Procurement at PepsiCo

Gurugram, Haryana, India

Overview

Ashok Rai is a senior procurement and operations leader with 17 years of experience in the FMCG and food sectors at companies like PepsiCo and Nestlé. He specializes in strategic sourcing, project management, and driving change. He holds an MBA from the Indian Institute of Management Ahmedabad.

He is focused on leading resilient teams that consistently outperform expectations and appreciates insightful discussions on global procurement strategy.

During a prior role at Nestlé, he drove key sustainability and traceability projects for wheat and rice commodities.

Personality Overview

Requires Proof

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Strategic Sourcing
A core specialty mentioned throughout his 17-year career, with experience managing significant annual spends in grains and dairy at Nestlé.
Global Procurement
His career has progressed through several global procurement roles at PepsiCo, culminating in his current Senior Director position overseeing the AMESA region.
Team Leadership
He publicly praises his "resilient teams" for consistently outperforming, indicating a strong focus on team motivation and success.

Media Appearances

Ashok has no verified media appearances

Work History

7-2024
Senior Director Global Procurement at PepsiCo
6-2022 - 6-2024
Director Global Procurement at PepsiCo
5-2018 - 5-2022
Associate Director - Global Procurement at PepsiCo
9-2017 - 4-2018
Global Category Buyer - Dairy at Nestrade (Nestlé Group)
1-2013 - 8-2017
Procurement Manager at Nestle India

Education

2005 - 2007
MBA from Indian Institute of Management Ahmedabad
2001 - 2005
Bachelor's degree from Banaras Hindu University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Gurugram, Haryana, India Job Level : Senior Designation : Senior Director Global Procurement at PepsiCo
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Insights For Selling To Ashok

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashok is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ashok

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ashok move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ashok take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ashok

Personality Compatibility


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