Ashot Petrosian

Energizer
DISC Type : I

Founding Engineer at Workmate Labs

San Francisco, California, United States

Overview

Ashot Petrosian is a product engineering leader and multi-time startup founder with a degree from The University of Texas at Austin. He has shipped major products at companies like Facebook and founded ventures such as Vello and Workmate Labs. People he has worked with praise his rare combination of software engineering, product design, and artistic flare.

Beyond his technical leadership, Ashot infuses his work with a creative and artistic sensibility. This is reflected in his focus on reducing complexity and his quest for unity of purpose in the products he builds, suggesting a deep appreciation for elegant and user-centric design.

He kickstarted and led the initial team at Facebook that developed the product that eventually became Facebook Stories.

Personality Overview

Enthusiastic

Relationship Oriented

Informal

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

AI Product Development
As the founder of Vello, he built a multiplayer AI client with multi-model AI personas for team-based workflows.
Entrepreneurial Leadership
Has extensive experience founding and leading companies from the earliest stages, including Vello, Scenery, and Workmate Labs.
Real-time Collaboration
He architected and built an innovative local-first, real-time multiplayer system for a canvas-based video editing platform.

Media Appearances

Ashot has no verified media appearances

Work History

9-2024
Founding Engineer at Workmate Labs
10-2023
Founder at Vello
4-2020 - 4-2024
Co-Founder at Scenery
5-2014 - 12-2018
Staff Software Engineer at Facebook
11-2012 - 4-2014
CTO at Veya

Education

2001 - 2005
BS from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Middle Designation : Founding Engineer at Workmate Labs
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Insights For Selling To Ashot

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashot is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Ashot

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ashot move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Ashot take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Ashot

Personality Compatibility


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