Ashraf Nadeem

Sharpshooter
DISC Type : DC

Chief Information Technology Officer at CATRION

Jeddah, Makkah, Saudi Arabia

Overview

Ashraf has no verified overview

Personality Overview

Rigorous & Demanding

ROI Driven

Thorough Evaluator

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Ashraf has no verified topics they care about

Media Appearances

Ashraf has no verified media appearances

Work History

10-2023
Chief Information Technology Officer at CATRION
7-2022
Vice President Information Technology at Saudi Airlines Catering Company
1-2019 - 5-2022
Head of IT Services & Senior Vice President at The Saudi National Bank - SNB
1-2014 - 1-2019
Head of Information Architecture & Senior Vice President at The National Commercial Bank - AlahliNCB
3-2013 - 12-2013
Head of Operations and Support & Vice President | NCB, KSA at The National Commercial Bank - AlahliNCB

Education

8-2025 - 8-2025
Data & Artificial Intelligence Certification from Info-Tech Academy
11-2024 - 11-2024
Leading AI and Digital Transformation Programme from INSEAD

More Information

Social Presence :

Prographics :

Exp : 24 Location : Jeddah, Makkah, Saudi Arabia Job Level : Leadership Designation : Chief Information Technology Officer at CATRION
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Insights For Selling To Ashraf

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashraf is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ashraf

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ashraf move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ashraf take some risk or not?

  • The risks don’t matter much to them.

You And Ashraf

Personality Compatibility


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