Ashraf Sheikh

Commander
DISC Type : D

Regional Business Head at MetaAll (Meta AGI Alliance)

Dubai, United Arab Emirates

Overview

Ashraf is a global commercial leader specializing in AI, telecom, and strategic partnerships, with a record of delivering over $450M in commercial impact. He focuses on driving market entry and scaling strategies for advanced technology platforms in the GCC and emerging markets. He holds a certification in Private Equity and Venture Capital.

Outside of his direct commercial roles, Ashraf shows a keen interest in the narratives of technological disruption and perseverance. He often shares and analyzes compelling stories about tech founders overcoming immense challenges and the transformative application of AI in unexpected fields, highlighting a fascination with innovations human element.

He is currently leading an immediate and active acquisition of enterprise-grade AI infrastructure, including H100 and B200 class GPUs, in Dubai.

Personality Overview

Impact-Driven

Very Quick

Risk-Taker

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

National AI Strategy
Authored a publication titled "Sovereign Intelligence: The National AI Playbook, " arguing that AI architecture is a national sovereignty decision, not just a software choice.
AI in Telecom
Published a mandate for the telecom industry's strategic reinvention in the age of AI, focusing on capital reallocation and new value creation beyond network ownership.
Acquiring AI Infrastructure
He is actively and publicly seeking to procure high-end, enterprise-grade GPUs and AI hardware for immediate execution on projects based in the UAE.

Media Appearances

Ashraf has no verified media appearances

Work History

8-2025
Regional Business Head at MetaAll (Meta AGI Alliance)
12-2024
Advisor at P47 AI
3-2021 - 8-2025
Vice President Sales at RIVIA (formerly SCENT STRATEGY)
2-2015 - 3-2021
Managing Partner at Middle East Business Resources (MEBR) FZ LLC
9-2007 - 2-2015
Enterprise Sales Manager at Etisalat

Education

Ashraf has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Dubai, United Arab Emirates Job Level : N/A Designation : Regional Business Head at MetaAll (Meta AGI Alliance)
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Insights For Selling To Ashraf

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashraf is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ashraf

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ashraf move?

  • If convinced, they can reach decisions quite fast.
  • Can Ashraf take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ashraf

Personality Compatibility


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