Ashwin Nathan

Evaluator
DISC Type : dcs

Group Vice President, Head of Marketing, Sales and Promotions at H-E-B

San Antonio, Texas Metropolitan Area, United States

Overview

Ashwin has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Ashwin has no verified topics they care about

Media Appearances

Ashwin has no verified media appearances

Work History

6-2025
Group Vice President, Head of Marketing, Sales and Promotions at H-E-B
10-2021 - 9-2025
Group Vice President, Head of Marketing, Advertising and Payments at H-E-B
9-2020 - 9-2021
Vice President, Head of Marketing and Advertising at H-E-B
3-2017 - 9-2020
VP, Marketing , Digital Strategy & Loyalty at H-E-B
4-2016 - 3-2017
Head of Marketing , North America E-commerce at PepsiCo

Education

2007 - 2010
MBA from The University of Chicago Booth School of Business
1999 - 2003
BS from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Antonio, Texas Metropolitan Area, United States Job Level : Senior Designation : Group Vice President, Head of Marketing, Sales and Promotions at H-E-B
URL has been copied!

Insights For Selling To Ashwin

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashwin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ashwin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ashwin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ashwin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ashwin

Personality Compatibility


Other H-E-B Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.