Ashwin Posthumus in

Ashwin Posthumus

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Lead Product Owner Lifecycle Retention at Lucid Motors
📍 Newark, California, United States

Ashwin is a results-driven leader at Lucid Motors, focused on designing data-driven retention strategies and seamless customer ownership experiences. With a background in the automotive, retail, and leisure industries, he excels at leading cross-functional teams. Colleagues often describe him as enthusiastic, persuasive, and creative.

Originally from the Netherlands, Ashwin recently relocated to Lucids U. S. headquarters, a personal career goal. He is a passionate fan of The Walt Disney Company, having previously worked there, and enjoys attending exclusive company events. He is supportive of his wifes career journey in the Bay Area.

Unique fact: While at Disney, he won a Quarterly Award for being an exceptional role model who embodied the companys Four Keys ideology.

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Experience
11 Years
Current Role
Lead Product Owner Lifecycle Retention
Job Level
Mid-senior
Location
Newark, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ashwin cares about

Customer Journey Design
His career at Lucid and Coolblue has centered on creating and optimizing the end-to-end customer journey, from initial interest to long-term ownership and loyalty.
Lifecycle Retention
His current role as Lead Product Owner is dedicated to transforming the ownership experience to turn first-time Lucid drivers into lifelong fans and advocates.
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Career

Work history

6-2025
Lead Product Owner Lifecycle Retention
Lucid Motors
5-2024 - 6-2025
Manager Delivery Experience & Inside Sales Europe
Lucid Motors
5-2023 - 5-2024
Manager Delivery Experience Europe
Lucid Motors
12-2021 - 5-2023
Program Manager Delivery Experience Europe
Lucid Motors
1-2021 - 12-2021
Owner Store Sales Televisions
Coolblue
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2015
HBO
Breda University of Applied Sciences
2004 - 2010
HAVO
Jan van Brabant College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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