Ashwin Posthumus

Commander
DISC Type : D

Lead Product Owner Lifecycle Retention at Lucid Motors

Newark, California, United States

Overview

Ashwin is a results-driven leader at Lucid Motors, focused on designing data-driven retention strategies and seamless customer ownership experiences. With a background in the automotive, retail, and leisure industries, he excels at leading cross-functional teams. Colleagues often describe him as enthusiastic, persuasive, and creative.

Originally from the Netherlands, Ashwin recently relocated to Lucids U. S. headquarters, a personal career goal. He is a passionate fan of The Walt Disney Company, having previously worked there, and enjoys attending exclusive company events. He is supportive of his wifes career journey in the Bay Area.

Unique fact: While at Disney, he won a Quarterly Award for being an exceptional role model who embodied the companys Four Keys ideology.

Personality Overview

Strong-Willed

Decisive

Very Quick

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

Customer Journey Design
His career at Lucid and Coolblue has centered on creating and optimizing the end-to-end customer journey, from initial interest to long-term ownership and loyalty.
Lifecycle Retention
His current role as Lead Product Owner is dedicated to transforming the ownership experience to turn first-time Lucid drivers into lifelong fans and advocates.
Disney Brand & Storytelling
He is a long-time fan of The Walt Disney Company, an interest reinforced by his previous employment and recent attendance at a documentary premiere on the studio lot.

Media Appearances

Ashwin has no verified media appearances

Work History

6-2025
Lead Product Owner Lifecycle Retention at Lucid Motors
5-2024 - 6-2025
Manager Delivery Experience & Inside Sales Europe at Lucid Motors
5-2023 - 5-2024
Manager Delivery Experience Europe at Lucid Motors
12-2021 - 5-2023
Program Manager Delivery Experience Europe at Lucid Motors
1-2021 - 12-2021
Owner Store Sales Televisions at Coolblue

Education

2011 - 2015
HBO from Breda University of Applied Sciences
2004 - 2010
HAVO from Jan van Brabant College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Newark, California, United States Job Level : Mid-senior Designation : Lead Product Owner Lifecycle Retention at Lucid Motors
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Insights For Selling To Ashwin

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashwin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ashwin

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ashwin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ashwin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ashwin

Personality Compatibility


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