Ashwin Sundar

Critic
DISC Type : C

Chief Financial Officer at NTL INDIA LTD

Greater Chennai Area, India

Overview

Ashwin Sundar is a Chartered Accountant and CPA serving as the Chief Financial Officer of NTL INDIA LTD and Executive Director at talent MAXIMUS. He specializes in financial transformation and guiding startups through scaling and fundraising, with a key mandate at NTL being to lead the company towards an IPO.

He has personally partnered with over 100 startups, guiding them through their growth from Seed to Series C funding rounds.

Personality Overview

Critic

Information Seeker

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Startup Fundraising
He guides founders from Seed to Series C rounds and is a resource speaker on the "Art of Fundraising, " having helped over 100 startups raise capital.
Financial Transformation
As CFO, he is tasked with leading the financial turnaround of NTL India Ltd to prepare the company for a successful IPO on the Indian Stock Exchange.
Founder Mentorship
He is passionate about sharing insights with the next generation of innovators, speaking at incubators and collaborating with mentorship platforms like YourTribe.

Media Appearances

Ashwin has no verified media appearances

Work History

11-2024
Chief Financial Officer at NTL INDIA LTD
2-2020
Fractional CFO & Growth Enabler - StartUps at Self-employed
7-2022
Executive Director at talent MAXIMUS
5-2016
Chief Financial Officer at talent MAXIMUS
6-2024
Financial Expert at PSJVL (Periyar Social Justice Venture Labs) by StartUp TN

Education

2007 - 2012
CA from The Institute of Chartered Accountants of India
Education details unavailable from The Institute of Chartered Accountants of India (ICAI)

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Chennai Area, India Job Level : Leadership Designation : Chief Financial Officer at NTL INDIA LTD
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Insights For Selling To Ashwin

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashwin is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ashwin

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ashwin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ashwin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ashwin

Personality Compatibility


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