Asif Akbar

Questioner
DISC Type : c

Director - Client Principal Partner at ANSR

Hyderabad, Telangana, India

Overview

Asif Akbar is a Client Principal Partner at ANSR, specializing in marketing strategy, UX, and analytics for major brands. A graduate of the Indian Institute of Management, Indore, he has a proven track record of managing diverse portfolios and finds deep satisfaction in mentoring teams to foster a culture of excellence and innovation.

Outside of his primary role, Asif is deeply engaged with the intersection of technology and human behavior. He contemplates the ethical application of AI in marketing and critically observes the evolution of mental healthcare startups. He also enjoys exploring complex machine learning concepts in his personal time.

He once trained a machine learning model to make risk/reward decisions for a super over in the sport of cricket.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Marketing
Believes the use of AI in marketing communications should be subtle and seamless, adding value without being obvious to the consumer.
Team Mentorship
Describes finding "joy and peace in mentoring and developing teams" and building a culture of continuous learning and innovation.
UX & Conversion
Has significant experience driving strategy for Fortune 100 financial brands with a specific focus on improving user experience and conversion rates.

Media Appearances

Asif has no verified media appearances

Work History

10-2025
Director - Client Principal Partner at ANSR
4-2025 - 9-2025
Director - Engagements at iQuanti
4-2023 - 3-2025
Senior Engagement Manager at iQuanti
8-2021 - 4-2023
Engagement Manager at iQuanti
4-2016 - 11-2020
Performance Marketing Manager | Analytics at Ikai Asai

Education

2014 - 2016
Post Graduate Program in Management from Indian Institute of Management, Indore
7-2021 - 9-2021
Education details unavailable from GrowthX®

More Information

Social Presence :

Prographics :

Exp : 10 Location : Hyderabad, Telangana, India Job Level : Mid-senior Designation : Director - Client Principal Partner at ANSR
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Insights For Selling To Asif

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asif is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Asif

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Asif move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Asif take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Asif

Personality Compatibility


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