Asjad Khan

Pioneer
DISC Type : isd

SEO Lead at HeyGen

San Francisco Bay Area, United States

Overview

Asjad Khan is a growth-focused SEO and AEO Lead at HeyGen, specializing in helping companies gain visibility in traditional and AI search. He has a proven track record, notably scaling organic traffic from 102K to 1. 4M at PlayAI (acquired by Meta). Colleagues describe him as creative, professional, and effective, with strong business thinking.

He emphasizes that SEO is an ongoing operating system, not a one-time project, and focuses on strategies that adapt to the evolving landscape of AI-driven search.

Unique fact: Asjad believes companies can win at traditional SEO but still lose the market if AI overviews and chatbots dont cite them as a source.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

AEO Strategy
Focuses on Answer Engine Optimization, helping companies get visibility on AI surfaces like ChatGPT and Google AI Overviews, believing this is a critical new marketing gap.
Product-Led SEO
Led a product-led SEO strategy at PlayAI, ranking for high-intent keywords that drove significant revenue growth, showing a focus on bottom-line results.
SaaS Growth
Works with founders and growth leaders at SaaS companies like HeyGen and PlayAI to turn search visibility into measurable business growth.

Media Appearances

Asjad has no verified media appearances

Work History

5-2025
SEO Lead at HeyGen
5-2023 - 8-2023
Search Engine Optimization Consultant at Videowise | eCommerce Video Platform
2-2023 - 4-2025
Head of SEO at PlayAI (formerly PlayHT)
8-2020 - 1-2023
Member at RevGenius
9-2019 - 1-2023
Search Engine Optimization Team Lead at SerpElevator.com

Education

Asjad has no verified education history

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco Bay Area, United States Job Level : Middle Designation : SEO Lead at HeyGen
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Insights For Selling To Asjad

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asjad is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Asjad

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Asjad move?

  • They are generally fast movers and can take quick decisions
  • Can Asjad take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Asjad

Personality Compatibility


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