Asparsh Sinha

Examiner
DISC Type : cs

Managing Partner at Open Strategy & Design

Mumbai, Maharashtra, India

Overview

Asparsh Sinha is the Managing Partner and Strategy Lead at Open Strategy & Design, where he champions a "strategy-first" philosophy. He focuses on building brands from the inside out, turning differentiation and clear intent into long-term impact. He holds a Master of Computer Applications from Devi Ahilya Vishwavidyalaya.

Asparsh possesses a keen interest in the intersection of art, culture, and commerce. His writings and posts reveal a passion for creative advertising, contemporary art, and the philosophical implications of technology on society. He appreciates strong, well-executed creative work and thinks deeply about brand psychology.

Unique fact: Asparsh has a stated ambition to help build a desirable global brand from India.

Personality Overview

Unexpressive

Process Oriented

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Strategy-First Branding
Believes in defining a brand's core purpose and conviction before its visual identity, arguing that "logos don't build brands, conviction does. "
Meaningful Sustainability
He speaks about the paradox of "loaded carts and empty hearts, " urging brands to frame sustainability around meaning rather than guilt to inspire real change.
The Future of Design
Discusses how design's fundamental role is to inform human behavior and protect cultural values as technology rapidly advances.

Media Appearances

Asparsh has no verified media appearances

Work History

8-2013
Managing Partner at Open Strategy & Design
8-2011
Strategy Lead at Open Strategy & Design
8-2009 - 8-2011
Brand Partner at Bartle Bogle Hegarty
6-2006 - 8-2009
Senior Strategic Planner at Contract Advertising

Education

2000 - 2006
Master of Computer Applications (M.C.A.) from Devi Ahilya Vishwavidyalaya
1983 - 1996
Education details unavailable from Don Bosco

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Managing Partner at Open Strategy & Design
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Insights For Selling To Asparsh

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asparsh is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Asparsh

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Asparsh move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Asparsh take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Asparsh

Personality Compatibility


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