Assaf Tarnopolsky in

Assaf Tarnopolsky

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Chief Business Development and Customer Officer, APAC at TP
📍 Singapore

Assaf is a C-level executive focused on the APAC region, specializing in tech-enabled businesses, customer experience, and AI-driven growth. His career includes leadership roles at TP, Genesys, and LinkedIn. An MBA from The Wharton School, colleagues often describe him as an empathetic, trustworthy, and visionary leader dedicated to building high-performance teams.

He has extensive international experience, having lived and worked in the US, Asia, and Europe. He previously founded and ran his own restaurant business in San Francisco and spent a year studying in Jerusalem during the first Gulf War, reflecting a deep interest in diverse cultures and entrepreneurship.

Unique fact: Assaf was a two-time CEO, once for a venture-backed media company and once for his own restaurant.

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Experience
27 Years
Current Role
Chief Business Development and Customer Officer, APAC
Job Level
Leadership
Location
Singapore
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Assaf cares about

APAC Market Growth
His senior leadership roles at TP, Genesys, and LinkedIn have all been focused on driving business growth and digital transformation across the Asia-Pacific region.
AI in Customer Experience
His recent roles center on AI-enabled consulting and customer experience orchestration. He also holds a certification in "Generative AI for Business Leaders".
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Career

Work history

4-2024
Chief Business Development and Customer Officer, APAC
TP
7-2021 - 2-2024
Senior Vice President and GM, APAC
Genesys
4-2016 - 7-2021
Director, Marketing Solutions - South East Asia, North Asia, Japan
LinkedIn
5-2013 - 4-2016
Head of Ad Operations and Account Services, APAC
LinkedIn
3-2011 - 11-2012
CEO
Tecca
In the press

Media appearances

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Education
1998 - 2000
MBA
The Wharton School
1998 - 2000
Master of Arts (MA)
The Lauder Institute - University of Pennsylvania
1988 - 1993
BA
UC Santa Barbara
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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