Group Head - Data & Analytics and Automation at BAT
📍 Dubai, United Arab Emirates
Atif is an accomplished IT leader with 20 years of experience in data, analytics, and product management. As Group Head at BAT, he administers the global Data & Analytics agenda. He holds a BS from the National University of Computer and Emerging Sciences and is described by colleagues as knowledgeable, methodical, decisive, and passionate.
A unique fact about Atif is that he was promoted to a global head position within six months of joining BAT, recognized for his exceptional progress and leadership potential.
Read the full overview →
Experience
20 Years
Current Role
Group Head - Data & Analytics and Automation
Location
Dubai, United Arab Emirates
Personality Overview
How Atif shows up
Demanding
Features Driven
Objective Thinker
They respond better to strong and respectful interactions. They like to be in a position where they can control the conversation and terms. They are very proud of what they do.
Priorities
Topics Atif cares about
Commercial AI Value
Shared content on identifying AI applications that generate meaningful commercial upside for organizations, rather than minor efficiency gains.
Tech Investment ROI
Spoke at an internal event about building an effective value narrative for tech investments to demonstrate a clear contribution to P&L objectives.
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Career
Work history
4-2023
Group Head - Data & Analytics and Automation
BAT
11-2022 - 3-2023
Group Head - Data & Analytics Programmes
BAT
9-2022 - 10-2022
Health and well-being
Career Break
4-2021 - 9-2022
Group IT Director - Sales Solutions & Analytics
Reckitt
7-2019 - 3-2021
Global Business Unit IT Director - Sales Solutions & Anlaytics
Reckitt
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Education
2001 - 2005
BS
National University of Computer and Emerging Sciences
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
Other BAT Employees
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