Atif Ahmed

Judge
DISC Type : Dc

Group Head - Data & Analytics and Automation at BAT

Dubai, United Arab Emirates

Overview

Atif is an accomplished IT leader with 20 years of experience in data, analytics, and product management. As Group Head at BAT, he administers the global Data & Analytics agenda. He holds a BS from the National University of Computer and Emerging Sciences and is described by colleagues as knowledgeable, methodical, decisive, and passionate.

A unique fact about Atif is that he was promoted to a global head position within six months of joining BAT, recognized for his exceptional progress and leadership potential.

Personality Overview

Demanding

Features Driven

Objective Thinker

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

Commercial AI Value
Shared content on identifying AI applications that generate meaningful commercial upside for organizations, rather than minor efficiency gains.
Tech Investment ROI
Spoke at an internal event about building an effective value narrative for tech investments to demonstrate a clear contribution to P&L objectives.
Data-Driven Strategy
His career has focused on implementing digital and analytical capabilities across global markets to drive revenue growth and optimize operations.

Media Appearances

Atif has no verified media appearances

Work History

4-2023
Group Head - Data & Analytics and Automation at BAT
11-2022 - 3-2023
Group Head - Data & Analytics Programmes at BAT
9-2022 - 10-2022
Health and well-being at Career Break
4-2021 - 9-2022
Group IT Director - Sales Solutions & Analytics at Reckitt
7-2019 - 3-2021
Global Business Unit IT Director - Sales Solutions & Anlaytics at Reckitt

Education

2001 - 2005
BS from National University of Computer and Emerging Sciences
2009 - 2011
PGD from Institute of Business Management

More Information

Social Presence :

Prographics :

Exp : 20 Location : Dubai, United Arab Emirates Job Level : N/A Designation : Group Head - Data & Analytics and Automation at BAT
URL has been copied!

Insights For Selling To Atif

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Atif is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Atif

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Atif move?

  • They can take decisions very fast if you manage to convince them.
  • Can Atif take some risk or not?

  • The risks don’t matter much to them.

You And Atif

Personality Compatibility


Other BAT Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.