Ulf Collin

Critic
DISC Type : C

Enterprise Architect at H&M Group

Greater Stockholm Metropolitan Area, Sweden

Overview

Ulf Collin is a TOGAF® certified Enterprise Architect at H&M Group with a background in Computer Science and Engineering from Linköping University. He specializes in data platform architecture and the customer domain, demonstrating a clear career path focused on data-driven technology solutions.


He has progressed through several leadership roles within H&M Group, including Unit Lead Engineer for Data Platform Architecture & Engineering.

Personality Overview

Precise

Information Seeker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Enterprise Architecture
As a TOGAF® certified practitioner, he has held multiple enterprise architect roles focusing on areas like the customer and data domains at H&M Group.
Data Platform Strategy
He has led data platform architecture and engineering units, indicating a strong focus on building scalable and efficient data infrastructure for analytics.
Customer-Centric Tech
His experience as an Enterprise Architect in the "Customer domain" highlights a focus on technology solutions that directly impact the customer experience.

Media Appearances

Ulf has no verified media appearances

Work History

1-2024
Enterprise Architect at H&M Group
5-2023 - 1-2024
Unit Lead Engineer Data Platform Architecture & Engineering at H&M Group
5-2022 - 5-2023
Enterprise Architect - Customer domain at H&M Group
6-2020 - 5-2022
Product Area Lead Engineer - Analytics & Data Platforms at H&M Group
9-2014 - 6-2020
Enterprise Architect at H&M Group

Education

1987 - 1994
Computer science and Engineering from Linköping University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Senior Designation : Enterprise Architect at H&M Group
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Insights For Selling To Ulf

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ulf is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ulf

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ulf move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ulf take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ulf

Personality Compatibility


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